Inbound Sales

When it comes to inbound marketing, the (potential) customer is at the heart of everything. With valuable content, which should help them to solve their challenges. The vendor does not impose itself on the customer, extensive possibilities are offered to interact with the vendor at his own request.



It is becoming increasingly difficult to close sales. But Inbound leads cost you on average 61% less than outbound leads.That's why you should focus on Inbound Sales.  Further advantages include:

Lower operating costs, more agile strategy, measurable success and more word-of-mouth advertising

Inbound Sales vs Outbound Sales


Conventional outbound sales strategies demand a lot of attention from potential new customers - regardless of whether they are interested in them or not. This is usually perceived as intrusive  by the target groups - it's annoying!

This applies in particular to telephone acquisition. By contrast, Inbound Sales measures are designed to attract the attention of the right target audiences (Buyer Personas) - precisely when they are already looking for the solution to their challenge.

Inbound Sales Lösung


In Inbound Sales, sales staff can no longer assume that they can sell their product to a lead based on price alone. On the contrary: they know about the problems of leads and have a suitable solution ready. In this way they personalise the entire sales experience, which in the best case triggers a purchase decision.


The 3 success factors for my inbound sales

  • Strategy
    Definition of goals and the way to achieve them. What are the needs of my Buyer Persona and how do I help to solve them? How many leads do I need to reach my quota and how do I generate these leads together with marketing? How do I measure success and optimise continuously?
  • Tools & Processes
    The right tools help to automate follow ups, prioritise leads thanks to scoring and address them in a personalised way.
  • Sales Skills
    But the best strategy & tools are useless if the inbound sales person cannot implement them. That's why you need constant investment in the skills of your sales staff.

But how does that work for my company? Therefore we have developed our Sales Services.


If your company relies on Inbound Sales, you have to develop a sales process that accompanies the prospective customer on his way through the Customer Journey. You should consider the individual phases through which the buyers move: Awareness, Consideration and Decision. There are four matching actions - Identify, Connect, Explore and Advise - that inbound sales teams need to perform to support qualified leads and develop them into opportunities and ultimately customers. We call this process the Inbound Sales Method.

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More about Identify

Identify the right business opportunities from the start: This can make the difference between success and failure. Knowing what matters also helps sellers create a predictable, scalable sales funnel.

More about Explore

In the "Explore" phase, inbound sales staff thoroughly examine the goals or challenges of their qualified leads to determine if their offering fits them well.

More about Connect

Inbound sales people connect with leads to help them understand their problem and their goal, and build trust.

More about Advise

Before making a purchase, an inbound sales representative must advise potential customers as to why their solution is uniquely positioned to meet the buyer's needs.


Smarketing is the process by which the sales and marketing teams are aligned and work towards common goals within a company or organisation. In addition, customer service is becoming more and more important in every company. It is therefore even more important that this team is also involved in achieving the company's goals. Thus the customer is completely in the center of your flywheel and replaces the previous sales funnel.

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BEE INBOUND is a performance focused full-service inbound agency.

We believe in the power of authenticity for personal and entrepreneurial growth. With our inbound culture we want to inspire others to differentiate themselves through a unique mission, be attractive and inspired - in order to be successful in the long run.

Low-key, continuous, attractive. Simply Inbound!


The effective implementation of a long-term successful Inbound Sales strategy requires some essential basics.


Buyer Persona & Buying Journey

Behind every purchase decision, there is a problem or need that wants to be solved. It is therefore crucial for the success of inbound sales to know the Buyer Persona (target person) clearly: The challenges, goals, buying behaviour, decision makers, objections and fears.

The Customer Journey describes the path these personas take until they become your customers. Who needs to be involved in the decision-making process and when. What internal hurdles have to be overcome?

If you know your Buyer Personas and their journeys exactly, you can align the strategy and activities exactly to them - and thus accompany and facilitate the buying process. This is the core of every Inbound Sales strategy.

To The Sales Services


Knowledge proven in practice

The most successful Inbound Sales people are leaders not because they are natural born salespeople. No, they constantly invest in their further development.
This is what the top performers are currently concerned with:
  • Social Selling on LinkedIn
    Prioritisation of leads through lead scoring
  • Identification of decision makers
  • Video outreach for response rates of over 50%
  • Value Based Pricing
  • Benefits of Intent Data for Account Based Sales
  • Automation of sales activities such as email sequences and follow ups
For all those who not only want to reach their quota but want to exceed it, we have developed the Sales Bootcamp.

In 10 weeks you will learn everything you need to know about how to generate more turnover through Inbound Sales.
To The Sales Bootcamp

The Right Tools

Digital sales also needs the right tools. But which are the right ones for me? We help you to identify and integrate them seamlessly into the existing setup in your company. To make sure the tools work for you and not the other way around.

To The HubSpot Business Solutions


Continuity: Keep the ball rolling and optimize

Inbound Sales is a long-term challenge that involves many tasks. Every sales person who takes the inbound path should be aware of this. First results can be achieved quickly, but in order to achieve more business success in the long run, you have to keep your eye on the ball. The ongoing review and result analysis of the activities, their optimisation and adaptation as well as the flexible implementation of new products, solutions and services in line with requirements are imperative.

To The Business Intelligence Service

Speak with us

You are turning to us. That’s great. But don't worry, even though we like to talk about us and our inbound services, we won't flood you with calls and e-mails. Instead, speak to our Inbound Marketing Specialist about your goals and your unique needs. We only start the process if you think that we could be a good fit for you - and then it's your decision.



Inbound Specialist | Head of Learning

Everything in with him! Because Lanny is extremely enthusiastic and the lived contrast: He likes reading and gym. Techno and classical music. The psychology of oneself and social dynamics. Seemingly separate worlds merge into a single cosmos of being. Good way!

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BEE makes you happy

BEE INBOUND clears the way: more visibility, more success, more growth. Often we start by clearly identifying the potential and positioning of our customers by identifying where they stand - and where they want to go. In this way, we can more actively support them.


As a young startup it was important for us to work with a partner that understood our needs, was able to provide guidance and develop a sustainable marketing strategy with us. Their experience and detailed analysis of our needs are what enabled us to set up a growth framework which can support our KPIs over the coming years.

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Diana Klein

Head of Strategy & Markets bei APARI Digital

After scaling up our acquisition efforts our sales teams were faced with a lot of inbound leads but were missing a focus and clear prioritisation to work efficiently. With the help and direction from BEE we successfully implemented a data driven lead scoring system customised to our needs. Our sales teams now know exactly which leads to touch and we realised stunning efficiency wins and conversion rate improvement.

Joël L. Capt

Head of Growth bei

I work a lot with innovative startups and unfortunately, the European state of marketing & sales is often behind the most innovative players in the market. With BEE Inbound it's different in many ways. These guys know the newest possibilities to generate more qualified leads and increase the efficiency of the marketing funnel. They do that not only by leveraging their vast knowledge and the newest tools but also by aligning marketing and sales together and drive decision making based on data in an agile fashion. For scale-ups but also for enterprise level companies, BEE Inbound is my digital marketing partner of choice if it comes to Hubspot automation and innovative marketing tactics.


Manuel Hartmann

Founder & CEO bei SalesPlaybook

We wanted to set up our HubSpot application professionally in order to make maximize the utility of our CRM. BEE offered us exactly the services necessary to achieve this goal quickly and effectively in a lean fashion. BEE is a sympathetic sparring partner at eye level, who focuses on the essentials from conception to implementation. If you are really determined to scale your Marketing & Sales with HubSpot, BEE is the right partner for you.

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Ralph Hartmeier

Co-Founder & Growth bei GETKICKBOX powered by Swisscom

Do you want a fast, efficient and winning digital partner? Go to Bee and enable your Brand to stand-up in the cluttered social media environment


Andrea Pigatti

Brand Manager bei Häagen-Dazs

BEE Inbound not only helped us to strengthen our online presence exceptionally and consequently drive sales but also supported us in many marketing related questions as a very reliable and innovative sparring partner. I can highly recommend Ben Klein and his team!

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Michael Eggimann

CEO bei Ortho-Walker AG

We were looking for a hubspot agency with a hands-on mentality and definetly found it with BEE. Martin is very experienced and helped us set up everything in a record-time. Will will continue to work with them for the future development and are looking forward to!

Giles Magnin


The experience with BEE-Inbound over the last two years has been very inspiring. The team is not only providing great support and consultancy, it also further develops their services constantly to be up to date with latest trends.

testimonial_Hombrechtikon Systems Engineering AG

Patrick Widler

bei Hombrechtikon Systems Engineering AG

Ben Klein and his team were well prepared, very structured and had a detailed look at our market and our company. In the workshops we used modern tools, picked up the individual participants and clearly presented our own points of view. The cooperation was extremely collegial, open and efficient. My workload was essentially limited to the workshops and a few meetings between the workshops. Ben Klein knows what he is talking about, he is not a PowerPoint consultant. The developed gameplan became a central instrument of our marketing, thank you Ben!

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Jürg Achermann

CEO bei FROX communication

BEE INBOUND's approach was very structured and well organised. We received very good templates and therefore had an excellent basis for the text. We were supported by the employees who had a lot of professional competence and creativity. We experienced the cooperation as professional, transparent and constructive. The final result exceeded our expectations, especially with regard to the modernity of the design and the dynamics incorporated by the team.

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Roberto Pertoldi


The BEE.Services

Here’s a cool thing: For your digital marketing and digital sales success we have efficient, attractive services to offer, which we plan and set up according to your needs - as an individual service or as a package. Once your activities have been set up, we ensure that your digital marketing and digital sales machine remains in motion.


You provide us with the most important information - we analyse where you and your competitors currently stand and what potential lies dormant in the right strategy for you. Then we shake it up step by step.


Based on our structured digital strategy we develop your BEE.GAMEPLAN which pushes your positioning, visibility and attention online and offline, and opens up new potential.


Absolutely crucial for success: A clear brand positioning is the basis for effective and efficient inbound marketing. We work with you to develop all the necessary parameters for your positioning or repositioning - strategically, quickly and cost-effectively!


Design, function, dynamics, inbound readiness: we develop your website into a world of experience that fascinates, inspires and activates your prospective customers to act. Your online presence is not a business card, but a living space in which you interact with customers and increase your sales.


In a multi-stage process, we make your website SEO-fit. First, we examine your organic visibility in an SEO audit. This is followed by a potential analysis that shows how better visibility can be achieved. Finally, the measures to exploit your SEO potential are defined and implemented. Here, too, we define KPIs and measure SEO success.


We design cross-media campaigns for marketing, sales and recruiting - tailored to your objectives, which we define beforehand. KPIs, goals and dashboards are an integral part of this process in order to make the success of the campaign measurable. We use the insights of each campaign on the market and the behavior of the target persons for ongoing optimisation.


AdWords & Co. can bring a lot and cost a lot. For your ads to be efficient, they must be carefully designed and continuously monitored. To achieve this, we offer a complete set of services and take on all the tasks associated with the conception, implementation, success control, and ongoing support and optimisation of your ad campaigns.


We support companies that are already using HubSpot and want to use our HubSpot experience to harness the full potential of the all-in-one software solution. We rely on the transfer of theoretical and practical knowledge, and train real inbound scenarios and activities with your team - so that you can implement the knowledge immediately.


For the services described above, we also offer classroom training. BEE acts as a coach while the participants develop their brand positioning and digital strategy. You will learn how to analyse digital potential, build your website, and conduct campaigns. The BEE.Academy is the alternative to the BEE.Services directly used. You will become your own marketing agency. Inspired to Grow Together.

What keeps us going

We find the infinite opportunities of the digital world incredibly exciting. Digitalisation and the associated mobile possibilities are a huge playing field on which we can bring brands and people together - therefore digital changes to the advantage of customer and supplier!