Inbound Marketing

Inbound Marketing focuses on the (potential) customer, with valuable content to help them solve their challenges. The seller does not force itself upon the customer, instead it offers extensive possibilities to interact with the seller at the customer’s own will.

Inbound Marketing

Good reasons for Inbound Marketing!

With Inbound Marketing you use your marketing budget smarter than with conventional Outbound Marketing. No matter what the size of your company - good Inbound Marketing is 10 times more efficient when it comes to these goals:

Increase website traffic, increase digital visibility, continuously generate leads, enhance brand image and strengthen customer loyalty.

Inbound Marketing

Inbound Marketing vs. Outbound Marketing

Conventional outbound activities aim to force the attention of as many people as possible and as often as possible. This is usually perceived as intrusive by the target groups - it's annoying!

This applies to posters, print advertising, print mailings as well as telephone acquisition, mass mailings - and much more. In contrast, Inbound Marketing activities are designed to attract the attention of the right Buyer Personas - exactly when they are already looking for a solution to their challenge.

Inbound Marketing

Force it on you? Let us find you better!

An absolute taboo in Inbound Marketing: the forcing of products, solutions and services. Inbound Marketing helps prospects find exactly what they need. With tailor-made inbound activities, the user is informed and enlightened at the highest possible level so that he can finally make the right choice and purchase decision himself.


So how does that work? With the right Inbound Marketing strategy

Instead of individual solutions, BEE Inbound focuses on strategy. The main components of such a strategy, developed individually for each customer: an inbound ready website, creation, delivery and distribution of high-quality content, search engine optimization, email marketing, lead generation and social media marketing. The focus: to offer the target persons a positive online experience - to surprise and inspire them.

The Inbound Marketing Method

Your Inbound Marketing strategy must be precisely aligned with the needs, challenges and wishes of your prospective customers. Then you will automatically attract many visitors to your website, who you can convert step-by-step into leads and turn into customers - and will even recommend you to others along the way. We call this process the Inbound Marketing method.

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Persons whom the "Attract" phase refers to are usually still strangers to your company. Now you need to build brand awareness, reach new audiences and get new traffic to your website.


You have a new lead. Awesome! Now what? This phase is about those who don't immediately decide on your offer. These target persons you have to guide through the process of the purchase decision now - with high-quality, helpful content.


As soon as you get visitors to your website, you need to get them to leave their contact information so that the visitors become leads. Or maybe you can get your visitors to make a direct purchase decision.


Congratulations! You turned a lead into a customer. Now you have to cultivate this customer relationship. The goal: To build a stable customer relationship to promote re-purchases, recommendations, and references.

BEE INBOUND is a performance focused full-service inbound agency.

We believe in the power of authenticity for personal and entrepreneurial growth. With our inbound culture we want to inspire others to differentiate themselves through a unique mission, be attractive and inspired - in order to be successful in the long run.

Low-key, continuous, attractive. Simply Inbound!

Inbound Marketing: The Key Components

The effective implementation of a long-term successful Inbound Marketing strategy requires some essential basics.


Buyers Personas & Customer Journeys

Modern marketing focuses on the Buyer Persona (target person). Buyer Personas are fictitious profiles of the ideal customer - they characterise his complex world: demographic characteristics, interests, personality, desires, problems, needs and online behavior. The Customer Journey describes the path these individuals take until they become your customers. If you know your Buyer Personas and their journeys well, you can tailor your content, marketing activities and strategy precisely to them.


High-quality and helpful content

The quality of the information that you provide to your Buyer Persona is crucial to your brand image and success. Content is therefore at the heart of Inbound Marketing - the central tool for everything that is to be achieved through Inbound Marketing. The range of formats is wide: blog articles, infographics, explanation videos, whitepapers, how-tos, webinars and more. Which mix is used depends on your Buyer Personas and your individual Inbound Marketing strategy.


Inbound-ready Website

An inbound-ready website is the nexus in the cosmos of Inbound Marketing: your company website must be oriented towards the ideals and goals of the Inbound Marketing strategy. Attractive design, surprising effects and dynamics are basic requirements. In addition, it must include possibilities for lead generation and conversion. The content must be tailored precisely to the Buyer Personas - and a CMS should ensure that supplements, updates and improvements can be carried out quickly and easily at any time.


Continuity: Keep the ball rolling and optimize

Inbound Marketing is a long-term challenge that involves many tasks. Every marketer who takes the inbound path should be aware of this. First results can be achieved quickly, but in order to achieve more business success in the long run, you have to keep your eye on the ball. The ongoing review and result analysis of the activities, their optimisation and adaptation, as well as the flexible implementation of new products, solutions and services in line with requirements, are imperative.

Speak with us

You are turning to us. That’s great. But don't worry, even though we like to talk about us and our inbound services, we won't flood you with calls and e-mails. Instead, speak to our Inbound Marketing Specialist about your goals and your unique needs. We only start the process if you think that we could be a good fit for you - and then it's your decision.



Inbound Specialist | Head of Learning

Everything in with him! Because Lanny is extremely enthusiastic and the lived contrast: He likes reading and gym. Techno and classical music. The psychology of oneself and social dynamics. Seemingly separate worlds merge into a single cosmos of being. Good way!

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BEE makes you happy

BEE INBOUND clears the way: more visibility, more success, more growth. Often we start by clearly identifying the potential and positioning of our customers by identifying where they stand - and where they want to go. In this way, we can more actively support them.


As a young startup it was important for us to work with a partner that understood our needs, was able to provide guidance and develop a sustainable marketing strategy with us. Their experience and detailed analysis of our needs are what enabled us to set up a growth framework which can support our KPIs over the coming years.

testimonial_APARI Digital

Diana Klein

Head of Strategy & Markets bei APARI Digital

After scaling up our acquisition efforts our sales teams were faced with a lot of inbound leads but were missing a focus and clear prioritisation to work efficiently. With the help and direction from BEE we successfully implemented a data driven lead scoring system customised to our needs. Our sales teams now know exactly which leads to touch and we realised stunning efficiency wins and conversion rate improvement.

Joël L. Capt

Head of Growth bei

I work a lot with innovative startups and unfortunately, the European state of marketing & sales is often behind the most innovative players in the market. With BEE Inbound it's different in many ways. These guys know the newest possibilities to generate more qualified leads and increase the efficiency of the marketing funnel. They do that not only by leveraging their vast knowledge and the newest tools but also by aligning marketing and sales together and drive decision making based on data in an agile fashion. For scale-ups but also for enterprise level companies, BEE Inbound is my digital marketing partner of choice if it comes to Hubspot automation and innovative marketing tactics.


Manuel Hartmann

Founder & CEO bei SalesPlaybook

We wanted to set up our HubSpot application professionally in order to make maximize the utility of our CRM. BEE offered us exactly the services necessary to achieve this goal quickly and effectively in a lean fashion. BEE is a sympathetic sparring partner at eye level, who focuses on the essentials from conception to implementation. If you are really determined to scale your Marketing & Sales with HubSpot, BEE is the right partner for you.

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Ralph Hartmeier

Co-Founder & Growth bei GETKICKBOX powered by Swisscom

Do you want a fast, efficient and winning digital partner? Go to Bee and enable your Brand to stand-up in the cluttered social media environment


Andrea Pigatti

Brand Manager bei Häagen-Dazs

BEE Inbound not only helped us to strengthen our online presence exceptionally and consequently drive sales but also supported us in many marketing related questions as a very reliable and innovative sparring partner. I can highly recommend Ben Klein and his team!

testimonial_Ortho-Walker AG

Michael Eggimann

CEO bei Ortho-Walker AG

We were looking for a hubspot agency with a hands-on mentality and definetly found it with BEE. Martin is very experienced and helped us set up everything in a record-time. Will will continue to work with them for the future development and are looking forward to!

Giles Magnin


The experience with BEE-Inbound over the last two years has been very inspiring. The team is not only providing great support and consultancy, it also further develops their services constantly to be up to date with latest trends.

testimonial_Hombrechtikon Systems Engineering AG

Patrick Widler

bei Hombrechtikon Systems Engineering AG

Ben Klein and his team were well prepared, very structured and had a detailed look at our market and our company. In the workshops we used modern tools, picked up the individual participants and clearly presented our own points of view. The cooperation was extremely collegial, open and efficient. My workload was essentially limited to the workshops and a few meetings between the workshops. Ben Klein knows what he is talking about, he is not a PowerPoint consultant. The developed gameplan became a central instrument of our marketing, thank you Ben!

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Jürg Achermann

CEO bei FROX communication

BEE INBOUND's approach was very structured and well organised. We received very good templates and therefore had an excellent basis for the text. We were supported by the employees who had a lot of professional competence and creativity. We experienced the cooperation as professional, transparent and constructive. The final result exceeded our expectations, especially with regard to the modernity of the design and the dynamics incorporated by the team.

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Roberto Pertoldi


The BEE.Services

Here’s a cool thing: For your digital marketing and digital sales success we have efficient, attractive services to offer, which we plan and set up according to your needs - as an individual service or as a package. Once your activities have been set up, we ensure that your digital marketing and digital sales machine remains in motion.


You provide us with the most important information - we analyse where you and your competitors currently stand and what potential lies dormant in the right strategy for you. Then we shake it up step by step.


Based on our structured digital strategy we develop your BEE.GAMEPLAN which pushes your positioning, visibility and attention online and offline, and opens up new potential.


Absolutely crucial for success: A clear brand positioning is the basis for effective and efficient inbound marketing. We work with you to develop all the necessary parameters for your positioning or repositioning - strategically, quickly and cost-effectively!


Design, function, dynamics, inbound readiness: we develop your website into a world of experience that fascinates, inspires and activates your prospective customers to act. Your online presence is not a business card, but a living space in which you interact with customers and increase your sales.


In a multi-stage process, we make your website SEO-fit. First, we examine your organic visibility in an SEO audit. This is followed by a potential analysis that shows how better visibility can be achieved. Finally, the measures to exploit your SEO potential are defined and implemented. Here, too, we define KPIs and measure SEO success.


We design cross-media campaigns for marketing, sales and recruiting - tailored to your objectives, which we define beforehand. KPIs, goals and dashboards are an integral part of this process in order to make the success of the campaign measurable. We use the insights of each campaign on the market and the behavior of the target persons for ongoing optimisation.


AdWords & Co. can bring a lot and cost a lot. For your ads to be efficient, they must be carefully designed and continuously monitored. To achieve this, we offer a complete set of services and take on all the tasks associated with the conception, implementation, success control, and ongoing support and optimisation of your ad campaigns.


We support companies that are already using HubSpot and want to use our HubSpot experience to harness the full potential of the all-in-one software solution. We rely on the transfer of theoretical and practical knowledge, and train real inbound scenarios and activities with your team - so that you can implement the knowledge immediately.


For the services described above, we also offer classroom training. BEE acts as a coach while the participants develop their brand positioning and digital strategy. You will learn how to analyse digital potential, build your website, and conduct campaigns. The BEE.Academy is the alternative to the BEE.Services directly used. You will become your own marketing agency. Inspired to Grow Together.

What keeps us going

We find the infinite opportunities of the digital world incredibly exciting. Digitalisation and the associated mobile possibilities are a huge playing field on which we can bring brands and people together - therefore digital changes to the advantage of customer and supplier!