With Inbound Marketing you use your marketing budget smarter than with conventional Outbound Marketing. No matter what the size of your company - good Inbound Marketing is 10 times more efficient when it comes to these goals:
Increase website traffic, increase digital visibility, continuously generate leads, enhance brand image and strengthen customer loyalty.
Conventional outbound activities aim to force the attention of as many people as possible and as often as possible. This is usually perceived as intrusive by the target groups - it's annoying!
This applies to posters, print advertising, print mailings as well as telephone acquisition, mass mailings - and much more. In contrast, Inbound Marketing activities are designed to attract the attention of the right Buyer Personas - exactly when they are already looking for a solution to their challenge.
An absolute taboo in Inbound Marketing: the forcing of products, solutions and services. Inbound Marketing helps prospects find exactly what they need. With tailor-made inbound activities, the user is informed and enlightened at the highest possible level so that he can finally make the right choice and purchase decision himself.
Instead of individual solutions, BEE Inbound focuses on strategy. The main components of such a strategy, developed individually for each customer: an inbound ready website, creation, delivery and distribution of high-quality content, search engine optimization, email marketing, lead generation and social media marketing. The focus: to offer the target persons a positive online experience - to surprise and inspire them.
Modern marketing focuses on the Buyer Persona (target person). Buyer Personas are fictitious profiles of the ideal customer - they characterise his complex world: demographic characteristics, interests, personality, desires, problems, needs and online behavior. The Customer Journey describes the path these individuals take until they become your customers. If you know your Buyer Personas and their journeys well, you can tailor your content, marketing activities and strategy precisely to them.
An inbound-ready website is the nexus in the cosmos of Inbound Marketing: your company website must be oriented towards the ideals and goals of the Inbound Marketing strategy. Attractive design, surprising effects and dynamics are basic requirements. In addition, it must include possibilities for lead generation and conversion. The content must be tailored precisely to the Buyer Personas - and a CMS should ensure that supplements, updates and improvements can be carried out quickly and easily at any time.
Do you want a fast, efficient and winning digital partner? Go to Bee and enable your Brand to stand-up in the cluttered social media environment
Brand Manager bei Häagen-Dazs
BEE Inbound not only helped us to strengthen our online presence exceptionally and consequently drive sales but also supported us in many marketing related questions as a very reliable and innovative sparring partner. I can highly recommend Ben Klein and his team!
CEO bei Ortho-Walker AG
We where looking for a hubspot agency with a hands-on mentality and definetly found it with bee. Martin is very experienced and helped us set up everything in a record-time. Will will continue to work with them for the future development and are looking forward to!
bei esurance.ch
The experience with BEE-Inbound over the last two years has been very inspiring. The team is not only providing great support and consultancy, it also further develops their services constantly to be up to date with latest trends.
bei Hombrechtikon Systems Engineering AG
Ben Klein and his team were well prepared, very structured and had a detailed look at our market and our company. In the workshops we used modern tools, picked up the individual participants and clearly presented our own points of view.The cooperation was extremely collegial, open and efficient. My workload was essentially limited to the workshops and a few meetings between the workshops. Ben Klein knows what he is talking about, he is not a PowerPoint consultant. The developed gameplan became a central instrument of our marketing, thank you Ben!
CEO bei FROX communication
BEE INBOUND's approach was very structured and well organised. We received very good templates and therefore had an excellent basis for the text. We were supported by the employees who had a lot of professional competence and creativity. We experienced the cooperation as professional, transparent and constructive. The final result exceeded our expectations, especially with regard to the modernity of the design and the dynamics incorporated by the team.
CEO bei PWZ AG
