With Inbound Marketing you use your marketing budget smarter than with conventional Outbound Marketing. No matter what the size of your company - good Inbound Marketing is 10 times more efficient when it comes to these goals:
Increase website traffic, increase digital visibility, continuously generate leads, enhance brand image and strengthen customer loyalty.
Conventional outbound activities aim to force the attention of as many people as possible and as often as possible. This is usually perceived as intrusive by the target groups - it's annoying!
This applies to posters, print advertising, print mailings as well as telephone acquisition, mass mailings - and much more. In contrast, Inbound Marketing activities are designed to attract the attention of the right Buyer Personas - exactly when they are already looking for a solution to their challenge.
An absolute taboo in Inbound Marketing: the forcing of products, solutions and services. Inbound Marketing helps prospects find exactly what they need. With tailor-made inbound activities, the user is informed and enlightened at the highest possible level so that he can finally make the right choice and purchase decision himself.
Instead of individual solutions, BEE Inbound focuses on strategy. The main components of such a strategy, developed individually for each customer: an inbound ready website, creation, delivery and distribution of high-quality content, search engine optimization, email marketing, lead generation and social media marketing. The focus: to offer the target persons a positive online experience - to surprise and inspire them.
Modern marketing focuses on the Buyer Persona (target person). Buyer Personas are fictitious profiles of the ideal customer - they characterise his complex world: demographic characteristics, interests, personality, desires, problems, needs and online behavior. The Customer Journey describes the path these individuals take until they become your customers. If you know your Buyer Personas and their journeys well, you can tailor your content, marketing activities and strategy precisely to them.
An inbound-ready website is the nexus in the cosmos of Inbound Marketing: your company website must be oriented towards the ideals and goals of the Inbound Marketing strategy. Attractive design, surprising effects and dynamics are basic requirements. In addition, it must include possibilities for lead generation and conversion. The content must be tailored precisely to the Buyer Personas - and a CMS should ensure that supplements, updates and improvements can be carried out quickly and easily at any time.
You are turning to us. That’s great. But don't worry, even though we like to talk about us and our inbound services, we won't flood you with calls and e-mails. Instead, speak to our Inbound Marketing Specialist about your goals and your unique needs. We only start the process if you think that we could be a good fit for you - and then it's your decision.
Everything in with him! Because Lanny is extremely enthusiastic and the lived contrast: He likes reading and gym. Techno and classical music. The psychology of oneself and social dynamics. Seemingly separate worlds merge into a single cosmos of being. Good way!
As a young startup it was important for us to work with a partner that understood our needs, was able to provide guidance and develop a sustainable marketing strategy with us. Their experience and detailed analysis of our needs are what enabled us to set up a growth framework which can support our KPIs over the coming years.
Head of Strategy & Markets bei APARI Digital
After scaling up our acquisition efforts our sales teams were faced with a lot of inbound leads but were missing a focus and clear prioritisation to work efficiently. With the help and direction from BEE we successfully implemented a data driven lead scoring system customised to our needs. Our sales teams now know exactly which leads to touch and we realised stunning efficiency wins and conversion rate improvement.
Head of Growth bei Beekeeper.io
I work a lot with innovative startups and unfortunately, the European state of marketing & sales is often behind the most innovative players in the market. With BEE Inbound it's different in many ways. These guys know the newest possibilities to generate more qualified leads and increase the efficiency of the marketing funnel. They do that not only by leveraging their vast knowledge and the newest tools but also by aligning marketing and sales together and drive decision making based on data in an agile fashion. For scale-ups but also for enterprise level companies, BEE Inbound is my digital marketing partner of choice if it comes to Hubspot automation and innovative marketing tactics.
Founder & CEO bei SalesPlaybook
We wanted to set up our HubSpot application professionally in order to make maximize the utility of our CRM. BEE offered us exactly the services necessary to achieve this goal quickly and effectively in a lean fashion. BEE is a sympathetic sparring partner at eye level, who focuses on the essentials from conception to implementation. If you are really determined to scale your Marketing & Sales with HubSpot, BEE is the right partner for you.
Co-Founder & Growth bei GETKICKBOX powered by Swisscom
Do you want a fast, efficient and winning digital partner? Go to Bee and enable your Brand to stand-up in the cluttered social media environment
Brand Manager bei Häagen-Dazs
BEE Inbound not only helped us to strengthen our online presence exceptionally and consequently drive sales but also supported us in many marketing related questions as a very reliable and innovative sparring partner. I can highly recommend Ben Klein and his team!
CEO bei Ortho-Walker AG
We were looking for a hubspot agency with a hands-on mentality and definetly found it with BEE. Martin is very experienced and helped us set up everything in a record-time. Will will continue to work with them for the future development and are looking forward to!
bei esurance.ch
The experience with BEE-Inbound over the last two years has been very inspiring. The team is not only providing great support and consultancy, it also further develops their services constantly to be up to date with latest trends.
bei Hombrechtikon Systems Engineering AG
Ben Klein and his team were well prepared, very structured and had a detailed look at our market and our company. In the workshops we used modern tools, picked up the individual participants and clearly presented our own points of view. The cooperation was extremely collegial, open and efficient. My workload was essentially limited to the workshops and a few meetings between the workshops. Ben Klein knows what he is talking about, he is not a PowerPoint consultant. The developed gameplan became a central instrument of our marketing, thank you Ben!
CEO bei FROX communication
BEE INBOUND's approach was very structured and well organised. We received very good templates and therefore had an excellent basis for the text. We were supported by the employees who had a lot of professional competence and creativity. We experienced the cooperation as professional, transparent and constructive. The final result exceeded our expectations, especially with regard to the modernity of the design and the dynamics incorporated by the team.
CEO bei PWZ AG
