BEE.SEO

What is SEO?

Search engine optimisation (SEO) is a method of online marketing that aims to rank individual websites as high as possible in the organic results of search engines, and to achieve more qualified traffic. The ranking depends on the following 3 factors:

Searchability

To be listed and ranked in the index in the first place, a website has to be searchable and understandable for search engines. This is achieved through a solid technical basis. Factors for a good ranking are a fast loading speed, high security and an adequate display on any device.

Relevance

Once the crawler has reached the website, it determines which topics, keywords and challenges it is relevant for, so the search engine can list them as a result of corresponding search queries. This relevance is mainly achieved by an intelligent optimisation of the page on keywords and the structuring of the pages according to topic clusters.

Authority

Since many websites usually offer relevant content for a search term, the search engine has to arrange the results in an order or ranking. The more authority a website has, the higher it ranks. This is achieved through many backlinks from trustworthy, high-quality and related domains.

How do I benefit from SEO?

SEO marketing is one of the most effective digital customer acquisition channels. Ongoing SEO optimisations serve as a decision-making basis for further activities, are directly measurable and can be continuously monitored. Read more about this in the current Ascend2 report.

Low long-term costs and high ROI compared to other activities
More qualified and continuous traffic, conversions and sales
Optimisation of user experience and better customer intelligence
Brand awareness, brand credibility and brand trust
Market advantage over the competitors, since not yet very popular in the DACH region

We can answer these questions for you

In order to rank as high as possible on search engines and attract a lot of qualified traffic to your site, we give you answers to these questions, and show you where you stand in comparison to your competitors. In this way you can improve your SEO marketing accordingly.

Searchability

Is my website correctly indexed by the search engine crawlers?
Does my website attract attention on the search results page?
Is my website safe, responsive and fast?
How do I make my website fit for search engine bots?

Relevance

Which relevant topics, keywords and challenges are my target group looking for?
Does my website appear at the top of the first search result page among the much sought-after and relevant topics, keywords and challenges?
How do I customise my website to put it at the top?

Authority

How many other websites refer to my website and what authority do they have?
Do I have toxic backlinks and what do I do with them?
What authority does my website have?
What tactics can I use to generate backlinks?
How can I generate long-term and scalable backlinks through PR?

These are the steps we take

In order to make your website fit as quickly as possible for Google and Co., we have developed a multi-stage process from the experience of many SEO projects, whereby we achieve results together with you quickly and sustainably. In the conception phase, all the above questions are answered. In the subsequent implementation phase, all necessary activities are carried out.

CONCEPTION
CONVERSION

SEO Audit
Potential Analysis
Activities
Scoping

During the SEO audit we thoroughly examine your website and the website of your competitors and determine the current digital organic visibility (ACTUAL state) regarding all topics, keywords and challenges. We check all variables that are important for the ranking. We present the findings to you in a detailed report and in a presentation.

Searchability

Is Google able to read and index your page correctly and completely? Does your site have duplicate and/or redundant content? Does your site attract attention on the search results page? Is there potential for optimisation in terms of security, mobile friendliness and loading speed?

Relevance

On which topics, keywords and challenges is your website currently visible? Are the texts, structure and navigation of your site user-friendly and search engine friendly?

Authority

How many other domains and websites refer to your website and what authority do they have? What are your best high authority backlinks and do you have toxic backlinks? What authority does your website have?

In the potential analysis, we find out for which sought-after and relevant topics, keywords and challenges with little competition, (a higher) visibility is still possible. The optimisation potential of the searchability, relevance and authority of your website is also explored. We find out where you can compete with your competitors and where you want to differentiate yourself. Your digital organic visibility potential (TARGET state) is derived from the results. We present the findings to you in a detailed report and presentation.

Searchability

Is it possible to eliminate all existing technical defects with your CMS or are there better solutions? What impact do the various problems have on your ranking?

Relevance

Which relevant topics, keywords and challenges are your target group looking for and how does your website rank there? Do you cover all important topics, keywords and challenges for your target group across the entire Customer Journey? Which (geographical) markets have additional digital organic visibility potential?

Authority

Can you push your website higher in search results through link building tactics and PR?

In this process step it is determined which concrete activities, with regard to searchability, relevance and authority, must be realised initially and continuously in order to fully achieve your SEO potential. In addition, KPIs are defined to be measured in order to be able to test the effectiveness of these activities.

Searchability

Within the scope of the searchability we determine which existing defects have to be eliminated and by which priority. We also check whether it makes sense to completely redesign the site.

Relevance

Within the framework of relevance, we determine which initial and ongoing activities can be used to optimise the existing content and website structure for keywords and topics. We also determine which content and which entry points need to be created. Finally, we check whether it makes sense to redesign the entire content strategy and website.

Authority

Within the framework of authority, we determine which concrete tactics must be executed initially and continuously in order to generate qualitative backlinks and eliminate toxic ones. In addition, we determine how PR must be proceeded for a long-term and scalable link building.

Scoping results in a concrete action and budget plan, as well as the necessary personnel resources. We prioritise the activities with the least effort and the greatest impact and influence on performance (visits, conversion, sales). Example: Low hanging fruits.

Searchability

Within the scope of the searchability, we determine with you which must-haves and nice-to-haves are to be repaired by whom. This depends on the effort and impact of the reparation of the respective problems, and your available budget.

Relevance

Within the framework of relevance, we determine which topics, keywords and challenges should make your website more visible first. A focus should be placed on keywords with a low ranking difficulty, a high search volume and a high purchase intention, or a high support to your business goals.

Authority

Within the framework of authority, we determine which link building measures and PR activities are to be carried out. A focus should be placed on low hanging fruits and back links from qualitative, trustworthy and topic-relevant sites with a high authority.

Basic

Suitable for:
Small SMEs or start-ups

Markets:
Switzerland

Languages:
German

Price:
3'000 to 5'000 CHF (one-time)

REQUEST BASIC

Standard

Suitable for:
SMEs or start-ups

Markets:
DACH

Languages:
German, English

Price:
5'000 to 7'000 CHF (one-time)

REQUEST STANDARD

Premium

Suitable for:
Medium to large SMEs

Markets:
Global

Languages:
Multiple languages

Price:
7'000+ CHF (one-time)

REQUEST PREMIUM

Initial Tasks
Ongoing Tasks
Performance Measurement

The initial tasks include the optimisation or re-creation of the content and the technical basis of the website, as well as the online marketing processes after the initial tasks in the action plan. Either we take this over as an agency, in the sense of an SEO agency, or help you with the internal implementation.

Searchability

Within the scope of searchability, the relaunch or optimisation of the technical basis of the website is completed together or done for you.

Relevance

Within the scope of relevance, the relaunch, optimisation or expansion of the content, as well as the structure of the website, is completed together or done for you.

Authority

Within the scope of authority, the toxic backlinks are removed, low hanging fruits are picked and the PR department is trained for link building.

The execution of ongoing tasks ensures continuous expansion, customisation and optimisation on page and off page. It is based on the tasks defined in the action plan, the results of the performance measurement and changes to the website. Either we take over this as an agency, or help you with the internal implementation.

Searchability

The technical on-page optimisation is realised or accompanied within the scope of searchability. A/B tests and experiments are also carried out.

Relevance

Within the scope of relevance, the textual and structural on-page optimisation is realised or accompanied. Old and new content is optimised according to current best practices and up-to-date information, and expanded for Topic Clusters.

Authority

Within the scope of authority, the off-page optimisation with respect to backlinks is realised or accompanied. New link building possibilities are searched for, toxic backlinks are removed and the PR department is advised on link building.

During the performance measurement, a documented check of the rankings, qualified traffic, marketing objectives/KPIs, as well as their influence on the company objectives/KPIs, is carried out at regular intervals. Depending on the ROI, activities are expanded, deferred, modified or introduced. In addition, the SEO audit is repeated regularly.

Searchability

Within the scope of the searchability, the changes in ranking and traffic after the technical problems have been solved are examined, presented and, if necessary, new activities are defined.

Relevance

Within the scope of relevance, the change in ranking (height and new keywords) and traffic after keyword and structure optimisation is examined, presented and, if necessary, new activities are defined.

Authority

Within the framework of authority, the change in ranking, traffic and authority of the website after the generation of new and the removal of toxic backlinks is investigated, displayed and, if necessary, new activities are defined.

Basic

Suitable for:
Companies who have their own resources. BEE helps with the management and control of the activities.

Markets:
Global, DACH, Switzerland

Languages:
Multiple languages

Cost depends on:
Number of pages, markets, languages, CMS, goals

Price
From 1'500 CHF / month (incl. tool licenses)

REQUEST BASIC

Standard

Suitable for:
Companies who have limited resources. BEE implements all activities together with your team.

Markets:
Global, DACH, Switzerland

Languages:
Multiple languages

Cost depends on:
Number of pages, markets, languages, CMS, goals

Price:
From 2'000 CHF / month (incl. licenses of the tools)

REQUEST STANDARD

Premium

Suitable for:
Companies who have few resources and want to outsource everything to BEE and its partners.

Markets:
Global, DACH, Switzerland

Languages:
Multiple languages

Cost depends on:
Number of pages, markets, languages, CMS, goals

Price:
From 2'500 CHF / month (incl. licenses of the tools)

REQUEST PREMIUM

Do you need a personal consultation?

Are you a managing director or marketer and want to actively harness the benefits of search engine optimisation? Do you have further questions to which you need an expert answer? I would be happy to take 30 minutes and individually address your challenges, problems and wishes regarding SEO.

ARRANGE AN APPOINTMENT

LANNY HEIZ

Inbound Specialist | Head of Learning

Everything in with him! Because Lanny is extremely enthusiastic and the lived contrast: He likes reading and gym. Techno and classical music. The psychology of oneself and social dynamics. Seemingly separate worlds merge into a single cosmos of being. Good way!

FAQ

Any questions? Here we have listed the most frequently asked questions in this context. If you still have an unanswered burning question, please feel free to contact us.

How long does it take until I am successful with SEO?

According to Google, it usually takes four months to a year from the implementation of the first SEO activities to the first broad-based positive results. With the implementation of low hanging fruits, however, the first successes can be celebrated early on. As with inbound marketing, SEO marketing is about achieving sustainable and long-term goals.

Why should I hand over my SEO project to BEE?

Within our scope of work, BEE focuses on research-based, performance-oriented and holistic approaches. We are enthusiastic about new technologies and constantly on the lookout for the best practical solution for customer challenges. Let us prove it and try it out!

How long is SEO still relevant for good rankings?

According to prominent SEO expert Rand Fishkin, SEO will remain highly relevant for at least another 10 years. Currently, the interest and use of this marketing tool is growing, especially in languages other than English and long tail and middle keywords.

How does SEO work and how can I learn it?

Basically, SEO is not particularly difficult to learn. It is a quite simple and easily understandable subject. Google and other agencies publish recommendations for actions and best practices. In addition, there are numerous interesting resources on this topic such as blog articles, webinars and books. We are happy to bring this topic closer to you and your company through training and learning sessions.

For which websites and companies is it suitable?

As soon as your website serves not only as a business card, but as a means to attract visitors through content for customer acquisition - the use of SEO is recommended. Especially small companies, start-ups, niche providers and local businesses, which do not have the budget for far-reaching advertising, have the chance to rank high with interesting and search engine optimised content, and to lead new visitors to their website.

What exactly is your approach to SEO marketing?

Our task is to conduct analyses, uncover your visibility potential and give recommendations for actions that will achieve this potential. The implementation of these instructions is realised by the web developers, copywriters and PR specialists of your company, our agency or another partner. We accompany this implementation and check its effectiveness.

Can you give me a guarantee to achieve my goals?

Unfortunately, a high ranking on various topics and keywords cannot be guaranteed. In SEO marketing there are simply too many variables like Google algorithm updates, competitor activities and the constant addition of new pages in the search engine index. However, we will make a sincere effort to document and justify each of our efforts and their impact.

In what circumstances is the use of it most useful?

In general, it makes the most sense to think about SEO and SEO marketing when creating the website and to always coordinate SEO activities with other marketing instruments such as paid ads. Even later, optimisations still make sense in this respect, but they will no longer be as effective and will require much more effort than before.

Our HubSpot Services

With the powerful tool "Content Strategy" HubSpot supports marketers in optimising their websites according to topics. In addition, the HubSpot CMS offers an optimal technical basis for your website. We help you to create Topic Clusters in HubSpot and do a technical audit of the CMS.

HUBSPOT SERVICES HUBSPOT HEALTH CHECK BOOK CUTTING-EDGE WORKSESSION

The BEE.Services

Here’s a cool thing: For your digital marketing and digital sales success we have efficient, attractive services to offer, which we plan and set up according to your needs - as an individual service or as a package. Once your activities have been set up, we ensure that your digital marketing and digital sales machine remains in motion.

BEE.ANALYSIS

You provide us with the most important information - we analyse where you and your competitors currently stand and what potential lies dormant in the right strategy for you. Then we shake it up step by step.

to the analysis service

BEE.STRATEGY

Based on our structured digital strategy we develop your BEE.GAMEPLAN which pushes your positioning, visibility and attention online and offline, and opens up new potential.

to the strategy service

BEE.BRANDING

Absolutely crucial for success: A clear brand positioning is the basis for effective and efficient inbound marketing. We work with you to develop all the necessary parameters for your positioning or repositioning - strategically, quickly and cost-effectively!

BRANDING service

BEE.WEBSITE

Design, function, dynamics, inbound readiness: we develop your website into a world of experience that fascinates, inspires and activates your prospective customers to act. Your online presence is not a business card, but a living space in which you interact with customers and increase your sales.

to the website service

In a multi-stage process, we make your website SEO-fit. First, we examine your organic visibility in an SEO audit. This is followed by a potential analysis that shows how better visibility can be achieved. Finally, the measures to exploit your SEO potential are defined and implemented. Here, too, we define KPIs and measure SEO success.

to the seo service

BEE.CAMPAIGNS

We design cross-media campaigns for marketing, sales and recruiting - tailored to your objectives, which we define beforehand. KPIs, goals and dashboards are an integral part of this process in order to make the success of the campaign measurable. We use the insights of each campaign on the market and the behavior of the target persons for ongoing optimisation.

to the CAMPAIGNS service

BEE.ADS

AdWords & Co. can bring a lot and cost a lot. For your ads to be efficient, they must be carefully designed and continuously monitored. To achieve this, we offer a complete set of services and take on all the tasks associated with the conception, implementation, success control, and ongoing support and optimisation of your ad campaigns.

ADS service (coming soon)

BEE.HUBSPOT

We support companies that are already using HubSpot and want to use our HubSpot experience to harness the full potential of the all-in-one software solution. We rely on the transfer of theoretical and practical knowledge, and train real inbound scenarios and activities with your team - so that you can implement the knowledge immediately.

to the HUBSPOT service

BEE.ACADEMY

For the services described above, we also offer classroom training. BEE acts as a coach while the participants develop their brand positioning and digital strategy. You will learn how to analyse digital potential, build your website, and conduct campaigns. The BEE.Academy is the alternative to the BEE.Services directly used. You will become your own marketing agency. Inspired to Grow Together.

to the ACADEMY

BEE.SEO

What is SEO?

Searchability

Relevance

Authority

How do I benefit from SEO?

We can answer these questions for you

Searchability

Relevance

Authority

These are the steps we take

Searchability

Relevance

Authority

Searchability

Relevance

Authority

Searchability

Relevance

Authority

Searchability

Relevance

Authority

Basic

Standard

Premium

Searchability

Relevance

Authority

Searchability

Relevance

Authority

Searchability

Relevance

Authority

Basic

Standard

Premium

Free SEO-Check

Do you need a personal consultation?

LANNY HEIZ

Inbound Specialist | Head of Learning

FAQ Any questions? Here we have listed the most frequently asked questions in this context. If you still have an unanswered burning question, please feel free to contact us.

How long does it take until I am successful with SEO?

Why should I hand over my SEO project to BEE?

How long is SEO still relevant for good rankings?

How does SEO work and how can I learn it?

For which websites and companies is it suitable?

What exactly is your approach to SEO marketing?

Can you give me a guarantee to achieve my goals?

In what circumstances is the use of it most useful?

Our HubSpot Services

The BEE.Services

BEE.ANALYSIS

BEE.STRATEGY

BEE.BRANDING

BEE.WEBSITE

BEE.SEO

BEE.CAMPAIGNS

BEE.ADS

BEE.HUBSPOT

BEE.ACADEMY

BEE.BLOG

New web design for the Possover International Medical Center

Highlights of Crea Digital Day 2019

SuisseEMEX 2018: Interview mit Toni Cheng, Alibaba Group

BEE INBOUND

FAQ

Any questions? Here we have listed the most frequently asked questions in this context. If you still have an unanswered burning question, please feel free to contact us.