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Privacy policy

1. Data protection at a glance


General notes

The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data is all data with which you can be personally identified. For detailed information on the subject of data protection, please refer to our data protection declaration listed below this text.


Data collection on our website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. You can find his contact details in the legal notice of this website.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may be data that you enter in a contact form, for example.

Other data is automatically collected by our IT systems when you visit the website. These are mainly technical data (e.g. Internet browser, operating system or time of the page call). This data is collected automatically as soon as you enter our website.

What do we use your data for?

Part of the data is collected to ensure that the website is provided without errors. Other data can be used to analyse your user behaviour.

What rights do you have regarding your data?

You have the right to receive information free of charge at any time about the origin, recipient and purpose of your stored personal data. You also have the right to demand the correction, blocking or deletion of this data. For this purpose, as well as for further questions regarding data protection, you can contact us at any time at the address given in the legal notice. Furthermore, you have the right to complain to the responsible supervisory authority.

Furthermore, you have the right to demand under certain circumstances the restriction of the processing of your personal data. For details, please refer to the data protection declaration under "Right to limit processing".

If you wish to remove the cookies set by our website, please click here:

 

Analysis tools and third-party tools  

When you visit our website, your surfing behaviour can be statistically evaluated. This is mainly done with cookies and with so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you.

You can object to this analysis or prevent it by not using certain tools. You can find detailed information about these tools and about your options to object to them in the following data protection declaration.

2. General notes and mandatory information


Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and according to the legal data protection regulations, as well as this privacy policy.

When you use this website various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission on the Internet (e.g. communication by email) can have security gaps. A complete protection of data against access by third parties is not possible.

Note on the responsible body

The person responsible for data processing on this website is

BEE INBOUND AG
Seefeldstrasse 231
CH- 8008 Zurich

telephone: +41 43 336 90 00
email: info@bee-inbound.ch

The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke a previously given consent at any time. For this purpose an informal notification by email to us is sufficient. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct advertising (Art. 21 DSGVO)

If the data processing is carried out on the basis of Article 6 paragraph 1 letter e or f DPA, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation; this also applies to profiling based on these provisions. You will find the respective legal basis on which processing is based in this data protection declaration. If you object, we will no longer process your personal data concerned unless we can prove that there are compelling reasons for processing which are worthy of protection and which outweigh your interests, rights and freedoms, or unless the processing serves to assert, exercise or defend legal claims (objection according to Art. 21 Para. 1 DSGVO).

If your personal data are processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing, including profiling, insofar as it is connected with such direct marketing. If you object, your personal data will subsequently no longer be used for the purpose of direct advertising (objection under Art. 21 para. 2 DSGVO).

Right of appeal to the competent supervisory authority

In the event of infringements of the DSGVO, those concerned have a right of appeal to a supervisory authority, in particular in the Member State of their habitual residence, place of work or the place where the alleged infringement was committed. This right of appeal is without prejudice to other administrative or judicial remedies.


Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only take place to the extent that it is technically feasible.

SSL or TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If the SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

Information, blocking, deletion and correction

Within the framework of the applicable legal provisions, you have the right to obtain information free of charge at any time about your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, a right to correct, block or delete this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time at the address given in the imprint.

Right to limitation of processing

You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time at the address given in the legal notice. The right to restrict processing exists in the following cases:

If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the review, you have the right to demand the restriction of the processing of your personal data. If the processing of your personal data was/is unlawful, you may request the restriction of data processing instead of deletion. If we no longer need your personal data, but you need them in order to exercise, defend or assert legal claims, you have the right to request restriction of the processing of your personal data instead of deletion. If you have lodged an objection in accordance with Art. 21 Paragraph 1 DSGVO, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests outweigh the interests of both parties, you have the right to demand that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, these data - apart from their storage - may only be processed with your consent or for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.

Objection to advertising emails

The use of contact data published within the scope of the imprint obligation for the transmission of not expressly requested advertising and information material is hereby contradicted. The operators of the website expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.

3. Data collection on our website


Cookies

The Internet pages partly use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies". They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognize your browser on your next visit.

You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested (e.g. shopping basket function) are stored on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimised provision of his services. Insofar as other cookies (e.g. cookies for analysing your surfing behaviour) are stored, these are treated separately in this data protection declaration.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and browser version 
  • Operating system used 
  • Referrer URL 
  • Host name of the accessing computer 
  • Time of server request 
  • IP address

This data is not merged with other data sources.

These data are recorded on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimisation of his website - for this purpose the server log files must be recorded.

Contact form

If you send us enquiries via the contact form, your details from the enquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent.

The processing of the data entered in the contact form is therefore exclusively based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time. For this purpose, an informal notification by email to us is sufficient. The legality of the data processing procedures carried out up to the time of revocation remains unaffected by the revocation.

The data entered by you in the contact form will remain with us until you request us to delete it, revoke your consent for storage or the purpose for which the data was stored ceases to apply (e.g. after your request has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.

Inquiry by email, telephone or fax

If you contact us by email, telephone or fax, your inquiry including all personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

The processing of this data is carried out on the basis of Art. 6 para. 1 lit. b DSGVO, insofar as your enquiry is connected with the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on your consent (Art. 6 para. 1 lit. a DSGVO) and/or on our legitimate interests (Art. 6 para. 1 lit. f DSGVO), as we have a legitimate interest in the effective processing of the inquiries addressed to us.

The data sent to us by you via contact requests will remain with us until you request us to delete it, revoke your consent to its storage or the purpose for which it was stored ceases to apply (e.g. after your request has been processed). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.

Registration on this website

You can register on our website to use additional features on the site. We will use the data entered for this purpose only for the purpose of using the respective offer or service for which you have registered. The mandatory data requested during registration must be provided in full. Otherwise we will refuse the registration.

In the event of important changes, such as changes to the scope of the offer or technically necessary changes, we will use the email address provided during registration to inform you in this way.

The processing of the data entered during registration is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke any consent you have given at any time. For this purpose, an informal notification by email to us is sufficient. The legality of the data processing already carried out remains unaffected by the revocation.

The data collected during registration is stored by us for as long as you are registered on our website and is then deleted. Legal retention periods remain unaffected.

Registration with Facebook Connect

Instead of registering directly on our website, you can register with Facebook Connect. This service is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

If you choose to register with Facebook Connect and click on the "Login with Facebook"/"Connect with Facebook" button, you will be automatically redirected to the Facebook platform. There you can log in with your usage data. This will link your Facebook profile with our website or our services. This link gives us access to your data stored on Facebook. These are above all:

Facebook name
Facebook profile and cover picture
Facebook cover picture
email address registered with Facebook
Facebook ID
Facebook friend lists
Facebook Likes
Birthday
Gender
Country
Language
This information is used to set up, provision and personalise your account.

Registration with Facebook Connect and the associated data processing procedures are based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time with effect for the future.

You can find further information in the Facebook Terms of Use and the Facebook Privacy Policy. These can be found at: https://de-de.facebook.com/about/privacy/ and https://de-de.facebook.com/legal/terms/.

Comment function on this website

For the comment function on this page, in addition to your comment, information on the time of the creation of the comment, your email address and, if you are not posting anonymously, the user name you have chosen are stored.

Storage of the IP address

Our comment function stores the IP addresses of users who post comments. Since we do not check comments on our site before they are activated, we need this data in order to be able to take action against the author in the event of legal violations such as slander or propaganda.

Storage period of the comments

The comments and the associated data (e.g. IP address) are stored and remain on our website until the commented content has been completely deleted or the comments have to be deleted for legal reasons (e.g. slanderous comments).

Legal basis

The storage of the comments is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke any consent you have given at any time. For this purpose, an informal communication by email to us is sufficient. The legality of the data processing operations already carried out remains unaffected by the revocation.

Processing of data (customer and contract data)

We collect, process and use personal data only to the extent that they are necessary for the establishment, content or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures. We collect, process and use personal data on the use of our Internet pages (usage data) only to the extent necessary to enable the user to use the service or to invoice the user.

The collected customer data is deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.

Data transmission upon conclusion of contract for services and digital contents

We only transfer personal data to third parties if this is necessary within the framework of the contract, for example to the credit institution commissioned with the handling of payments.

A further transmission of the data does not take place or only if you have expressly agreed to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

4. Social media


Facebook plugins (Like & Share button)

Our pages integrate plugins from the social network Facebook, provider Facebook Inc. 1 Hacker Way, Menlo Park, California 94025, USA. You can recognize the Facebook plugins by the Facebook logo or the "Like-Button" ("Like") on our page. You can find an overview of the Facebook plugins here: https://developers.facebook.com/docs/plugins/?locale=de_DE.

When you visit our pages, the plugin establishes a direct connection between your browser and the Facebook server. Facebook thereby receives the information that you have visited our site with your IP address. If you click the Facebook "Like-Button" while you are logged in to your Facebook account, you can link the contents of our pages on your Facebook profile. This allows Facebook to assign your visit to our pages to your user account. We would like to point out that we, as the provider of the Pages, have no knowledge of the content of the transmitted data or its use by Facebook. You can find further information on this in the Facebook privacy policy at: https://de-de.facebook.com/privacy/explanation.

If you do not want Facebook to be able to assign visits to our Pages to your Facebook user account, please log out of your Facebook user account.

The use of the Facebook plugins is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in social media.

Twitter plugin

Functions of the Twitter service are integrated on our pages. These functions are offered by Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the "Re-Tweet" function, the websites you visit are linked to your Twitter account and made known to other users. Data is also transferred to Twitter. We would like to point out that we, as the provider of the sites, have no knowledge of the content of the transmitted data or its use by Twitter. For further information, please refer to the Twitter privacy policy at: https://twitter.com/de/privacy.

The Twitter plugin is used on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in social media.

You can change your privacy settings on Twitter in the account settings at https://twitter.com/account/settings.

Google+ plugin

The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Collection and disclosure of information: You can use the Google+ button to publish information worldwide. The Google+ button allows you and other users to receive personalised content from Google and our partners. Google stores both the information that you have given +1 for a piece of content and information about the page you were viewing when you clicked on +1. Your +1 may be displayed as clues along with your profile name and photo in Google services, such as search results or your Google Profile, or elsewhere on websites and ads on the web.

Google records information about your +1 activity in order to improve the Google Services for you and others. In order to use the Google+ button, you must have a globally visible, public Google Profile, which must contain at least the name you choose for your profile. This name is used in all Google services. In some cases, this name may also replace another name you've used when sharing content through your Google Account. The identity of your Google Profile may be visible to users who know your email address or have other identifying information about you.

Use of information collected: In addition to the uses described above, the information you provide will be used in accordance with the applicable Google Privacy Policy. Google may publish aggregated statistics about +1 activity or share this information with our users and partners, such as publishers, advertisers, or affiliated websites.

The use of the Google+ plugin is based on Art. 6, para. 1, lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in social media.

Instagram plugin

Functions of the service Instagram are integrated on our pages. These functions are offered by Instagram Inc, 1601 Willow Road, Menlo Park, CA 94025, USA.

If you are logged in to your Instagram account, you can link the contents of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to our sites with your account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Instagram.

The use of the Instagram plugin is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in social media.

Further information on this can be found in the Instagram privacy policy: https://instagram.com/about/legal/privacy/.

Tumblr plugin

Our pages use buttons of the service Tumblr. The provider is Tumblr, Inc, 35 East 21st St, 10th Floor, New York, NY 10010, USA.

These buttons allow you to share a post or page on Tumblr or follow the provider on Tumblr. When you visit one of our websites with a Tumblr button, the browser establishes a direct connection to Tumblr's servers. We have no control over the amount of data that Tumblr collects and transmits using this plugin. According to the current status, the user's IP address and the URL of the respective website are transmitted.

The Tumblr plugin is used on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in social media.

Further information on this can be found in Tumblr's privacy policy at: https://www.tumblr.com/privacy/de.

LinkedIn plugin

Our website uses features of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.

Each time you access one of our pages that contains LinkedIn features, a connection to LinkedIn's servers is established. LinkedIn is notified that you have visited our sites using your IP address. When you click on LinkedIn's "Recommend" button and are logged into your LinkedIn account, LinkedIn is able to track your visit to our site to you and your account. We would like to point out that we, as the provider of these pages, have no knowledge of the content of the transmitted data or its use by LinkedIn.

The use of the LinkedIn plugin is based on art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in social media.

Further information on this can be found in the LinkedIn privacy policy at: https://www.linkedin.com/legal/privacy-policy.

XING Plugin

Our website uses functions of the network XING. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.

Each time one of our pages containing XING functions is called up, a connection is established to XING servers. To the best of our knowledge, no personal data is stored. In particular, no IP addresses are stored or the usage behavior is evaluated.

The use of the XING plugin is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in social media.

Further information on data protection and the XING Share button can be found in the XING privacy statement at: https://www.xing.com/app/share?op=data_protection.


Pinterest plugin

On our site, we use social plugins from the Pinterest social network, which is operated by Pinterest Inc, 808 Brannan Street, San Francisco, CA 94103-490, USA ("Pinterest").

If you call up a page that contains such a plugin, your browser will establish a direct connection to Pinterest's servers. The plugin transmits protocol data to the Pinterest server in the USA. This log data may include your IP address, the address of the websites visited that also contain Pinterest functions, the type and settings of the browser, the date and time of the request, your use of Pinterest and cookies.

The use of the Pinterest plugin is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in social media.

Further information on the purpose, scope and further processing and use of the data by Pinterest, as well as your rights and options for protecting your privacy, can be found in Pinterest's data protection information: https://policy.pinterest.com/de/privacy-policy.

5. Analysis tools and advertising


Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses so-called "cookies". These are text files which are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising.

IP Anonymisation

We have activated the IP anonymisation function on this website. As a result, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet. The IP address transmitted by your browser within the framework of Google Analytics is not combined with other data from Google.

Browser Plugin

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to data collection

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set to prevent the collection of your information on future visits to this site: Disable Google Analytics.

For more information about how Google Analytics treats user information, please see the Google Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order processing

We have concluded a contract with Google for order processing and fully implement the strict requirements of the Swiss data protection authorities when using Google Analytics.

Demographic characteristics in Google Analytics

This website uses the "demographic features" function of Google Analytics. This allows us to generate reports that contain information about the age, gender and interests of the site visitors. This data is derived from interest-based advertising by Google as well as from visitor data from third parties. This data cannot be assigned to a specific person. You can disable this feature at any time in the ad settings in your Google Account or generally prohibit Google Analytics from collecting your information as described in the "Opting out of data collection" section.

Storage period

User and event-level data stored by Google that is linked to cookies, user IDs (e.g. User ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) is anonymised or deleted after 14 months. Please see the following link for details: https://support.google.com/analytics/answer/7667196?hl=de

Hotjar

This website uses Hotjar. The provider is Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website: https://www.hotjar.com).

Hotjar is a tool to analyse your user behaviour on our website. With Hotjar we can, among other things, record your mouse and scroll movements and clicks. Hotjar is also able to determine how long you stayed with the mouse pointer in a certain position. Hotjar uses this information to create so-called heat maps, which can be used to determine which areas of the website are preferred by the website visitor.

We can also determine how long you stayed on a page and when you left it. We can also determine at which point you have interrupted your entries in a contact form (so-called conversion tunnels).

In addition, Hotjar can be used to obtain direct feedback from website visitors. This function serves to improve the website operator's web offerings. Hotjar uses cookies. Cookies are small text files that are stored on your computer and saved by your browser. They serve to make our offer more user-friendly, effective and secure. In particular, these cookies can be used to determine whether our website has been visited with a particular terminal device or whether Hotjar's functions have been deactivated for the browser in question. Hotjar cookies remain on your end device until you delete them.

You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

The use of Hotjar and the storage of Hotjar cookies is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analysing user behaviour in order to optimise both his website and his advertising.

Deactivating Hotjar

If you wish to disable Hotjar data collection, click on the following link and follow the instructions there: https://www.hotjar.com/opt-out

Please note that Hotjar must be deactivated separately for each browser or end device.

For more information about Hotjar and the data collected, please refer to Hotjar's privacy policy at the following link https://www.hotjar.com/privacy

Matomo (formerly Piwik)

This website uses the open source web analysis service Matomo. Matomo uses so-called "cookies". These are text files which are stored on your computer and which enable an analysis of your use of the website. For this purpose the information generated by the cookie about the use of this website is stored on our server. The IP address is anonymised before storage.

Matomo cookies remain on your end device until you delete them.

The storage of Matomo cookies and the use of this analysis tool are based on Art. 6 Paragraph 1 lit. f DSGVO. The website operator has a legitimate interest in the anonymised analysis of user behaviour in order to optimise both his web offer and his advertising.

The information generated by the cookie about the use of this website is not passed on to third parties. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

If you do not agree with the storage and use of your data, you can deactivate the storage and use here. In this case, an opt-out cookie will be stored in your browser, which prevents Matomo from storing usage data. If you delete your cookies, the Matomo opt-out cookie will be deleted as well. The Opt-Out must be reactivated when you visit our site again.

Google AdSense

This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google AdSense uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. Google AdSense also uses so-called web beacons (invisible graphics). Through these web beacons, information such as visitor traffic on these pages can be evaluated.

The information generated by cookies and web beacons about the use of this website (including your IP address) and delivery of advertising formats are transferred to a Google server in the USA and stored there. This information may be passed on by Google to contractual partners of Google. However, Google will not merge your IP address with other data stored by you.

The storage of AdSense cookies is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you agree to the processing of the data collected about you by Google in the manner described above and for the aforementioned purpose.

Google Analytics Remarketing

Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

This feature allows you to link the advertising audiences created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. In this way, interest-based, personalised advertising messages that have been customised for you on one device (e.g., mobile phone) based on your previous usage and surfing behavior can also be displayed on another of your devices (e.g., tablet or PC).

Google will link your web and app browsing history to your Google Account for this purpose if you have given us permission. In this way, the same personalised advertising messages can be displayed on any device you sign in to with your Google Account.

To support this feature, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create audiences for cross-device advertising.

You can opt-out of cross-device remarketing/targeting permanently by turning off personalised advertising in your Google Account, following this link: https://www.google.com/settings/ads/onweb/.

The aggregation of the collected data in your Google Account is based solely on your consent, which you can give or withdraw to Google (article 6, paragraph 1, letter a DSGVO). For data collection operations that are not merged into your Google Account (for example, because you do not have a Google Account or because you have objected to the merging), the collection of data is based on article 6, paragraph 1, letter f of the DPA. The legitimate interest arises from the fact that the website operator has an interest in the anonymised analysis of website visitors for advertising purposes.

Further information and the data protection regulations can be found in the Google data protection declaration at: https://policies.google.com/technologies/ads?hl=de.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

As part of Google AdWords, we use what is known as conversion tracking. When you click on an ad placed by Google, a conversion tracking cookie is set. Cookies are small text files that are placed on the user's computer by the Internet browser. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not expired, Google and we can recognise that the user clicked on the ad and was redirected to that page.

Each Google AdWords customer receives a different cookie. The cookies cannot be tracked across the websites of AdWords customers. The information collected using the conversion cookie is used to compile conversion statistics for AdWords customers who have opted in to conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can opt-out of this use by slightly disabling the Google conversion tracking cookie on your web browser under User Preferences. You will then not be included in the conversion tracking statistics.

The storage of "conversion cookies" and the use of this tracking tool are based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising.

More information on Google AdWords and Google Conversion Tracking can be found in the Google data protection regulations: https://policies.google.com/privacy?hl=de.

You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

Facebook pixel

Our website uses the visitor action pixel of Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") for conversion measurement.

This allows us to track the behavior of site visitors after they have clicked on a Facebook ad to be directed to the provider's website. This allows the effectiveness of the Facebook Ads to be evaluated for statistical and market research purposes and to optimise future advertising efforts.

The collected data is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Policy. This allows Facebook to enable the placement of advertisements on pages of Facebook and outside of Facebook. This use of the data cannot be influenced by us as a site operator.

The use of Facebook pixels is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective advertising measures, including social media.

In the Facebook privacy policy you will find further information on the protection of your privacy: https://de-de.facebook.com/about/privacy/.

You can also deactivate the remarketing function "Custom Audiences" in the Advertising Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged into Facebook to do this.

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

LinkedIn pixel

We use conversion tracking technology on our website and the retargeting feature of LinkedIn Corporation.

This technology allows visitors to this site to see personalised ads on LinkedIn. It also provides the ability to generate anonymous reports on ad performance and website interaction information. LinkedIn Insight tag is embedded in this website, which connects to the LinkedIn server if you are visiting this website and are logged into your LinkedIn account.

LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy provides more information about data collection and use, and the choices and rights you can make about the way your privacy is protected. If you are logged in to LinkedIn, you may opt out of the collection of data at any time by clicking on the following link: https://www.linkedin.com/psettings/enhanced-advertising.

6. Newsletter


Newsletter data

If you would like to receive the newsletter offered on the website, we need an email address from you, as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. Further data will not be collected or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass them on to third parties.

The processing of the data entered in the newsletter registration form is based exclusively on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent to the storage of the data, the email address as well as its use for sending the newsletter at any time, for example by using the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you have provided us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after you cancel the newsletter. Data that has been stored by us for other purposes remains unaffected by this.

MailChimp

This website uses the services of MailChimp for sending newsletters. Provider is the Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service that can be used to organise and analyse the sending of newsletters. If you enter data for the purpose of subscribing to the newsletter (e.g. email address), this data is stored on the servers of MailChimp in the USA.

MailChimp is certified according to the "EU-US-Privacy-Shield". The "Privacy-Shield" is an agreement between the European Union (EU) and the USA, which is intended to ensure compliance with European data protection standards in the USA.

With the help of MailChimp we can analyse our newsletter campaigns. When you open an email sent with MailChimp, a file contained in the email (so-called web-beacon) connects to the servers of MailChimp in the USA. This allows us to determine whether a newsletter message has been opened and which links have been clicked on, if any. Technical information is also collected (e.g. time of retrieval, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.

If you do not want to receive any analysis by MailChimp, you must unsubscribe from the newsletter. For this purpose we provide a link in every newsletter message. Furthermore you can unsubscribe the newsletter directly on the website.

The data processing is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you have provided us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of MailChimp after the newsletter has been cancelled. Data, which were stored for other purposes remain unaffected.

You can find more details in the privacy policy of MailChimp at: https://mailchimp.com/legal/terms/.

7. Plugins und Tools


YouTube

Our website uses plugins from the Google operated YouTube page. The site is operated by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our sites that is equipped with a YouTube plugin, a connection is made to the YouTube servers. This tells the YouTube server which of our pages you have visited.

YouTube may also store various cookies on your device. These cookies enable YouTube to obtain information about visitors to our website. This information is used, among other things, to gather video statistics, improve the user experience and prevent fraud. The cookies remain on your device until you delete them.

If you are logged in to your YouTube account, you allow YouTube to associate your browsing habits directly with your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in the interest of an attractive presentation of our online offers. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO.

Further information on the handling of user data can be found in the YouTube privacy policy at: https://policies.google.com/privacy?hl=de.

Vimeo

Our website uses plugins from the video portal Vimeo. The provider is Vimeo Inc, 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our sites equipped with a Vimeo plugin, a connection to the Vimeo servers is established. This tells the Vimeo server which of our pages you have visited. Vimeo also obtains your IP address. This also applies if you are not logged in to Vimeo or do not have an account with Vimeo. The information collected by Vimeo is transferred to the Vimeo server in the USA.

When you are logged in to your Vimeo account, you allow Vimeo to associate your surfing behavior directly with your personal profile. You can prevent this by logging out of your Vimeo account.

Vimeo is used in the interest of an attractive presentation of our online services. This represents a legitimate interest in the sense of art. 6 para. 1 lit. f DSGVO.

For more information on how we handle user data, please see the Vimeo privacy policy at: https://vimeo.com/privacy.

Google Web Fonts

This page uses so-called web fonts, which are provided by Google, for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display text and fonts correctly.

To do this, the browser you are using must connect to Google's servers. This enables Google to know that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and attractive presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.

If your browser does not support Web Fonts, a standard font will be used by your computer.

Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in the Google privacy policy: https://policies.google.com/privacy?hl=de.

Google Maps

This site uses the map service Google Maps via an API. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

To use the functions of Google Maps it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of an attractive presentation of our online offers and an easy findability of the places we indicate on the website. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO.

More information on the handling of user data can be found in the Google data protection declaration: https://policies.google.com/privacy?hl=de.

8. Online marketing and partner programs


Amazon Affiliate Program

The operators of the sites participate in the Amazon EU partner program. On our pages, Amazon integrates advertisements and links to the Amazon.de site, where we can earn money by reimbursing advertising costs. Amazon uses cookies for this purpose in order to be able to trace the origin of the orders. This enables Amazon to recognise that you have clicked on the partner link on our website.

The storage of "Amazon cookies" is based on Art. 6 lit. f DSGVO. The website operator has a legitimate interest in this, as the amount of his affiliate remuneration can only be determined by means of the cookies.

Further information on data use by Amazon can be found in Amazon's data protection declaration: https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.


Hubspot

We use HubSpot for our online marketing activities. This is an integrated software solution with which we cover various aspects of our online marketing.

These include:

  • Content management (website and blog)
  • Email marketing (newsletters and automated mailings, for example for the provision of downloads)
  • Reports and Analytics
  • Contact management (CRM)
  • Landing pages and contact forms


With our registration service, we enable our website visitors to learn more about our company, download content and provide their contact information and other demographic information. This information is stored on servers of our software partner HubSpot. We may use this information to contact visitors to our website and to determine which of our company's services are of interest to them.

All information collected by us is subject to this Privacy Policy. We use all information collected solely to improve our marketing. HubSpot is a software company based in the USA with a branch in Ireland: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, telephone: +353 1 5187500, https://www.hubspot.de. For more information about HubSpot's privacy policy, please visit the HubSpot website: https://legal.hubspot.com/de/privacy-policy. All HubSpot resources on EU data protection can be found at https://legal.hubspot.com/de/datenschutz.


Zoom

In order to use all the features and services of the Zoom App, the App must be able to access some of the functions and data on your device. For this purpose, it is technically necessary that you grant the app certain access authorizations. If you do not grant certain access rights, you will not be able to use some of the functions and services of the App.

The legal basis for the use of "Zoom" is Art. 6 para. 1 lit. b) DSGVO. In the case of "open webinars", it is Art. 6 para. 1 lit. f) DSGVO, unless a contractual relationship has been established for participation in the webinar. In this case, my interest is to conduct a webinar.

Zoom is a company from the USA: Zoom Video Communications, Inc., 55 Almaden Blvd, Suite 600, San Jose, CA 95113, https://zoom.us/de-de. For more information about Zoom's privacy policy, please visit https://zoom.us/de-de/privacy.html.


Typeform

For surveys we use the service of the provider www.typeform.com on our site. Typeform is a service of TYPEFORM S.L., Carrer Bac de Roda 163, 08018 Barcelona, Spain. Typeform is used in the interest of an attractive presentation of our online offers. This represents a legitimate interest in the sense of article 6 paragraph 1(f) DSGVO.

In the event that personal data is transferred to the USA in the context of the use of Typeform, we have concluded an order processing contract with Typeform S.L.

Further information on the handling of user data can be found in the Typeform data protection declaration.

9. Event platform


Eventbrite

On our website you have the possibility to book your participation in events. For this purpose we partly use the technical solution "Eventbrite", which is operated by Eventbrite, Inc., 155 5th Street, Floor 7, San Francisco, CA 94103, USA.

Eventbrite has a representative for the purposes of European data protection legislation is Eventbrite NL BV, with its registered office at Silodam 402, 1013AW, Amsterdam, The Netherlands.

Eventbrite collects personal information when you voluntarily provide such information in the course of registering for one of our events and subsequently transfers this information to us as the event organiser. To register with Eventbrite for an event, you must provide the following information to Eventbrite Inc:

  • Last Name, First Name
  • Email address
  • Location
  • Date of birth
  • Ticket type
  • Event ID
  • Redeemed vouchers
  •  

Eventbrite Inc. participates in the EU-US Privacy Shield Framework Program of the U.S. Department of Commerce and the European Commission regarding the collection, use, and retention of personal information from European Economic Area countries.

To learn more about what data Eventbrite Inc. collects, processes, and uses under the EU-US Privacy Shield Framework and for what purposes, please visit https://www.eventbrite.de/support/articles/de/Troubleshooting/informationen-zum-eu-us-datenschutzschild?lg=de.

In addition, please click on the following link for more information about Eventbrite's compliance with European data protection regulations: https://www.eventbrite.de/support/articles/de/Troubleshooting/datenverarbeitungsnachtrag-fuer-veranstalter.

For more information about how Eventbrite Inc. uses personal information, please see Eventbrite's privacy policy: https://www.eventbrite.de/support/articles/de/Troubleshooting/datenschutzrichtlinien-von-eventbrite?lg=de.

As the event organizer, Eventbrite provides us with access to the above-mentioned information about the attendees of the event we have booked. We use this information for the purposes of preparing and following up on the events we have booked. In addition, before and after the event, registered participants will receive information about the event they have booked and our contact information via email.

The processing of the data is based on Art. 6 para. 1 lit. b DSGVO (processing for the fulfilment of a contract).

10. Own services


Applications

We offer you the opportunity to apply for a job with us (e.g. by email, by post or via an online application form). In the following we will inform you about the scope, purpose and use of your personal data collected during the application process. We assure you that the collection, processing and use of your data will be in accordance with the applicable data protection law and all other legal provisions and that your data will be treated in strict confidence.

Scope and purpose of data collection

If you send us an application, we process your associated personal data (e.g. contact and communication data, application documents, notes taken during job interviews, etc.) to the extent that this is necessary to decide on the establishment of an employment relationship. The legal basis for this is § 26 BDSG-neu under Swiss law (initiation of an employment relationship), Art. 6 para. 1 lit. b DSGVO (general contract initiation) and - if you have given your consent - Art. 6 para. 1 lit. a DSGVO. Consent may be revoked at any time. Within our company, your personal data will only be passed on to persons involved in the processing of your application.

If the application is successful, the data submitted by you will be stored in our data processing systems on the basis of § 26 BDSG-neu and Art. 6 Para. 1 lit. b DSGVO for the purpose of carrying out the employment relationship.

Duration of storage of the data

If we are unable to make you a job offer, if you reject a job offer, withdraw your application, revoke your consent to data processing or request us to delete the data, the data you have submitted, including any remaining physical application documents, will be stored or retained for a maximum of 6 months after completion of the application process (retention period) in order to be able to trace the details of the application process in the event of discrepancies (Art. 6 para. 1 lit. f DSGVO).

YOU MAY OBJECT TO THIS STORAGE IF YOU HAVE LEGITIMATE INTERESTS THAT OUTWEIGH OUR OWN.

After expiry of the retention period, the data will be deleted, unless there is a legal obligation to retain the data or any other legal reason for further storage. If it is evident that it will be necessary to store your data after the retention period has expired (e.g. due to an impending or pending legal dispute), the data will only be deleted when it no longer serves any purpose. Other statutory retention obligations remain unaffected.