Campaigns to win new customers in existing markets and to develop or create new markets
Maximising growth requires a deep understanding of all channels and activities and their interactions. As an independent agency, we focus on your strategy and determine all the steps necessary to achieve your goals freely and flexibly.
If you are facing one of the following challenges in marketing, sales or HR, you are a good match for BEE - and our inbound strategy is a good match for you. We lead you to your solid Digital Marketing and Sales Strategy. We will answer these questions, among others:
Our approach bears a name: BEE.Gameplan. Practice-proven, efficient, targeted. In several collaborative work sessions, we develop your individual inbound strategy - and then help you implement it consistently in marketing, sales and HR.
We get to know your company, your market, and your goals. In a free work session at the BEE.Hive, we record what is needed for your digital strategy, what is already available, what resources you can contribute. You will then receive an offer.
The analysis of your brand and the marketing strategy of your competitors shows the "inbound readiness" of your digital presence and how your competitors act. Market size, market dynamics, performance, key trends and risks are all important. We analyse your searchability, relevance and authority - and determine your full potential.
Now we define: Goals, KPIs, Personas & Challenges, Buyer’s Journey, and Touchpoints. Subsequently, concepts for lead nurturing, lead scoring, lead generation, conversion, paid ads, content marketing & pillar pages, marketing automation, including campaigns and social media plans for Attract, Convert, Close, Delight are drawn up.
What is Inbound Marketing?
This step includes Prospect Fit Matrix, deal stages, conversion services, sales automation processes, lead classification concept, lead distribution concept, lead follow-up concept, interface definitions, agreement sales & marketing.
What is Inbound Sales?
We help you to develop your Culture Code, your customer success handbook and your differentiating brand promise. Employee engagement and personal branding are defined. We develop a campaign concept for building relationships with top talents and a concept for the recruitment process "Culture First".
Every work session, every concept, creates a clearer picture of how your website and website architecture must be structured: Which entry points are missing on the current website? Which sections need to be added? Which adjustments are necessary to enable the user to find the content he is looking for immediately?
In the last step, the tools are selected according to requirements. We obtain an overview of your system landscape and your resources and then create your roadmap, project plan and responsibility matrix.
Solopreneurs, small SMEs or start-ups, low budget, internal resources available for implementation.
Conditions: Done with you
In the BEE.Academy we teach you all the knowledge you need to develop your digital inbound strategy. In several work sessions with limited participants, we support you with the implementation and give you valuable tips & tricks.
Medium-sized SMEs or start-ups, limited budget, there are enough internal resources for the delivery and partial development of your digital strategy.
Conditions: Done with you
You have up to 3 business areas and are active in one language region. First and foremost, you want to identify your digital potential and create your digital marketing strategy and sales strategy. The digital recruiting strategy will follow at a later stage.
from 18.000 CHF/EUR
Medium to large SMEs or start-ups, budget with controlled costs, no internal resources available for the partial development of your digital strategy.
Conditions: Done for you
You have several business units and are active in several language regions. First and foremost, you want to identify your digital potential, create your digital marketing strategy and your sales strategy. The digital recruiting strategy will follow at a later stage.
On request, after scoping
If all your actions correspond to your inner positioning, you will personally grow substantially. The same applies to brands and companies.
After scaling up our acquisition efforts our sales teams were faced with a lot of inbound leads but were missing a focus and clear prioritisation to work efficiently. With the help and direction from BEE we successfully implemented a data driven lead scoring system customised to our needs. Our sales teams now know exactly which leads to touch and we realised stunning efficiency wins and conversion rate improvement.
Head of Growth bei Beekeeper.io
I work a lot with innovative startups and unfortunately, the European state of marketing & sales is often behind the most innovative players in the market. With BEE Inbound it's different in many ways. These guys know the newest possibilities to generate more qualified leads and increase the efficiency of the marketing funnel. They do that not only by leveraging their vast knowledge and the newest tools but also by aligning marketing and sales together and drive decision making based on data in an agile fashion. For scale-ups but also for enterprise level companies, BEE Inbound is my digital marketing partner of choice if it comes to Hubspot automation and innovative marketing tactics.
Founder & CEO bei SalesPlaybook
We wanted to set up our HubSpot application professionally in order to make maximize the utility of our CRM. BEE offered us exactly the services necessary to achieve this goal quickly and effectively in a lean fashion. BEE is a sympathetic sparring partner at eye level, who focuses on the essentials from conception to implementation. If you are really determined to scale your Marketing & Sales with HubSpot, BEE is the right partner for you.
Co-Founder & Growth bei GETKICKBOX powered by Swisscom
Do you want a fast, efficient and winning digital partner? Go to Bee and enable your Brand to stand-up in the cluttered social media environment
Brand Manager bei Häagen-Dazs
BEE Inbound not only helped us to strengthen our online presence exceptionally and consequently drive sales but also supported us in many marketing related questions as a very reliable and innovative sparring partner. I can highly recommend Ben Klein and his team!
CEO bei Ortho-Walker AG
We were looking for a hubspot agency with a hands-on mentality and definetly found it with BEE. Martin is very experienced and helped us set up everything in a record-time. Will will continue to work with them for the future development and are looking forward to!
The experience with BEE-Inbound over the last two years has been very inspiring. The team is not only providing great support and consultancy, it also further develops their services constantly to be up to date with latest trends.
bei Hombrechtikon Systems Engineering AG
Ben Klein and his team were well prepared, very structured and had a detailed look at our market and our company. In the workshops we used modern tools, picked up the individual participants and clearly presented our own points of view. The cooperation was extremely collegial, open and efficient. My workload was essentially limited to the workshops and a few meetings between the workshops. Ben Klein knows what he is talking about, he is not a PowerPoint consultant. The developed gameplan became a central instrument of our marketing, thank you Ben!
CEO bei FROX communication
BEE INBOUND's approach was very structured and well organised. We received very good templates and therefore had an excellent basis for the text. We were supported by the employees who had a lot of professional competence and creativity. We experienced the cooperation as professional, transparent and constructive. The final result exceeded our expectations, especially with regard to the modernity of the design and the dynamics incorporated by the team.
CEO bei PWZ AG
Campaigns to win new customers in existing markets and to develop or create new markets
Launch campaigns for your new products, services, apps etc.
Multi-stage campaigns for greater interaction with your offline events
Achieve a stronger external impact with an extensive campaign mix of native ads campaigns, inbound PR campaigns, etc.
Optimise your visibility & rankings with special SEO campaigns for better searchability, relevance, authority
Occupy relevant topics and associate them with your brand through Pillar Page, Topic Cluster campaigns, etc.
Building a team of experts (outside the C-level) for the topics you want to associate with your brand
Special campaigns to attract new talents through your employees and to strengthen employee loyalty
Alignment of Google Ads, Display Ads, Social Ads, Native Ads to the Buyer Stages; ongoing monitoring, learning, optimisation
Achieve more conversions on all Buyer Stages, through premium content, lead calculators, quizlets, conversion services, etc.
Guide leads through the entire Buyers Stages: Awareness, Consideration, Decision
Support and acquisition of your key accounts with account based marketing & sales campaigns
Better qualification of existing contacts & leads before handover to your sales department
Activation of shop visitors and dropouts with remarketing and reconversion campaigns
Check the potential of retention campaigns and reactivate across all touchpoints
Process optimisation through marketing automation campaigns
Automated transfer of your leads to sales through lead scoring campaigns
Automated guidance of your leads through the Buyer Stages with Lead Nurturing campaigns
Direct contact without obvious sales intent via LinkedIn and outreach campaigns via SAC campaigns
Collection of testimonials at the peak of collaboration, when buying or completing a project, largely automated
Use of the influencer effect in B2B and B2C through tailor-made influencer campaigns
Targeted development of your customer engagement using evaluation platforms, app stores, industry portals, etc.
Automated collection of NPS score, at various touchpoints in service, presales, sales
Attracting new customers and employees by consciously placing your corporate culture and your culture code
Are you using your full digital potential? With the BEE.Potential Analysis we find out where you stand in comparison to your competitors, how visible you are on the web, which topics you should occupy, which markets are worth opening up. You will see where and how you can scale and which investments make sense. Only available in German.
Here’s a cool thing: For your digital marketing and digital sales success we have efficient, attractive services to offer, which we plan and set up according to your needs - as an individual service or as a package. Once your activities have been set up, we ensure that your digital marketing and digital sales machine remains in motion.
Based on our structured digital strategy we develop your BEE.GAMEPLAN which pushes your positioning, visibility and attention online and offline, and opens up new potential.
Absolutely crucial for success: A clear brand positioning is the basis for effective and efficient inbound marketing. We work with you to develop all the necessary parameters for your positioning or repositioning - strategically, quickly and cost-effectively!
Design, function, dynamics, inbound readiness: we develop your website into a world of experience that fascinates, inspires and activates your prospective customers to act. Your online presence is not a business card, but a living space in which you interact with customers and increase your sales.
In a multi-stage process, we make your website SEO-fit. First, we examine your organic visibility in an SEO audit. This is followed by a potential analysis that shows how better visibility can be achieved. Finally, the measures to exploit your SEO potential are defined and implemented. Here, too, we define KPIs and measure SEO success.
We design cross-media campaigns for marketing, sales and recruiting - tailored to your objectives, which we define beforehand. KPIs, goals and dashboards are an integral part of this process in order to make the success of the campaign measurable. We use the insights of each campaign on the market and the behavior of the target persons for ongoing optimisation.
AdWords & Co. can bring a lot and cost a lot. For your ads to be efficient, they must be carefully designed and continuously monitored. To achieve this, we offer a complete set of services and take on all the tasks associated with the conception, implementation, success control, and ongoing support and optimisation of your ad campaigns.
We support companies that are already using HubSpot and want to use our HubSpot experience to harness the full potential of the all-in-one software solution. We rely on the transfer of theoretical and practical knowledge, and train real inbound scenarios and activities with your team - so that you can implement the knowledge immediately.
For the services described above, we also offer classroom training. BEE acts as a coach while the participants develop their brand positioning and digital strategy. You will learn how to analyse digital potential, build your website, and conduct campaigns. The BEE.Academy is the alternative to the BEE.Services directly used. You will become your own marketing agency. Inspired to Grow Together.