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BEE.ROADMAP

BEE Inbound maximises the growth of medium-sized companies. As a performance-oriented full-service inbound agency, we offer a unique and complete range of services.

WHAT IS INBOUND?

Full-Service at BEE INBOUND

What keeps us going?

Embed your company in the consciousness of your prospective customers through clear positioning, create unique digital experiences, and maximise your growth: These are the goals that drive us as a marketing agency every day and for which we do everything.

How do we do it?

Full service! We are convinced that in the digital world individual services can no longer be viewed in isolation. Only the meaningful interaction between marketing and sales, as well as all tools and actions, leads to the desired results.

Why you and BEE?

Our unique model is adaptable - to your goals, your speed, your budget, your resources: done by you, done with you, done for you. We know what we are doing and focus on performance and achieving your goals. This makes partial performance-based campaign billing possible.

Are we a good fit?

The buyers have changed. As a result, digitisation has gained enormous importance for sales and marketing. 

Companies today have to act completely different in order to continuously achieve measurable results with marketing and sales.

If you, as a company, share these 5 basic convictions with us, we are the ideal agency partner:

Purchasing behaviour has changed significantly

People act completely different Consumers differ today in their search and purchasing decisions. Digital Sales & Marketing have a significant influence on your company's success with the new demands.

Everyone must be involved in marketing

Not only marketing and sales employees, but all people within your company - including the project teams and the management level - should be part of  marketing strategy and activities for success.

Your company should strive for a top position

A leading market position today must be based above all on customer confidence. Marketing & Sales must do everything to make your company the most trusted partner in your industry.

The use of internal resources is mandatory

Instead of simply outsourcing all activities,, your internal teams need to work alongside outside experts to achieve the best results. Collaboration is the only way to build internal knowledge and ensure knowledge transfer.

The willingness to invest in growth tools must be a given

Only with the right solutions for Marketing & Sales  can you plan and measure your activities correctly and control your entire Marketing & Sales pipeline efficiently.

Services Overview

Analysis

Brand & Branding Analysis

Analysis of the differentiation of your company brand, your verbal and visual identity - and that of your competitors. We show the differences and your potential.

Inbound Readiness Analysis

To what degree is your digital presence "inbound ready"? How do your competitors operate and where is your potential?

SEO / Organic Ranking Analysis

Analysis of your searchability, relevance and authority. We will also show you your potential here.

Potential & Content Analysis

Analysis of your current and future market potential, and content inventory as a basis for the conception of your digital strategy.

Market & Competitor Analysis

Analysis of market size, market dynamics, range of services, key trends and potential risks. We identify your potential in these areas.

Conception

Brand Strategy

We support you in the conception of your brand strategy, with which you achieve your goals and increase your company value in the long term.

  • Market & Competitor Analysis
  • USP & Positioning Statement
  • Vision & Mission
  • Target group & target persons

Brand Identity

A unique brand identity is the basis for effective inbound marketing. We work with you to develop the central parameters, from logo to verbal identity.

  • Campaign Concept
  • CI: Visual Identity / Visual language
  • CI: Verbal Identity / Language Style
  • CI: Logos & fonts & letterheads

Digital Strategy

In BEE.GAMEPLAN, your digital inbound strategy for marketing, sales and recruiting is designed into a concrete strategic action plan.

  • Inbound marketing actions
  • Inbound Sales actions
  • Inbound Recruiting actions
  • resource planning
  • target calculations
  • Content & Social Media Plan

Employer Branding

We support you in developing employer branding that places you in an attractive position as an employer and inspires the top talents to work for you.

  • Team analysis
  • Brand message
  • Employer Branding Campaign
  • Inbound Recruiting Campaigns

Inbound Organisation

We support you in creating an inbound organisation. We help you answer the question ‘How do I align my entire company with Inbound?’

Production

Inbound-ready Website

A website doesn't just have to look good, it has to work! A smart Inbound-ready website generates more traffic, more leads, more customers, and more job applicants. We work with you to design a sales-boosting website and publish it.

Top Rankings

An Inbound-ready website must be thoroughly optimised for the search engine. That' s the only way to get your website to the top of the organic ranking so that you can use the full inbound potential. We make your website ready for the search engines.

Digital & Multichannel

Lead, Attract, Image, Recruiting, Content & SEO: We design digital campaigns and include all sensible channels. With the help of previously defined KPIs, goals and dashboards, we learn from each campaign and use them as a basis for further campaign planning.

Ads Marketing

Ads can support your inbound success. To be efficient, they must be carefully designed and continuously monitored. We take over all tasks related to the conception, implementation, success control and optimisation of your ads campaigns.

Coaching & Onboarding

We help HubSpot users to access the full potential of HubSpot. We rely on the transfer of theoretical and practical knowledge and train real inbound scenarios with your team - in other words, you can implement the knowledge immediately. We offer newcomers effective onboarding.

Ongoing Performance

BEE.Campaigns

Campaigns for Inbound marketing, Inbound sales and Inbound recruiting bring your strategy to life and help you achieve your goals. Each campaign needs to be planned ahead and aligned with your timeline, budget and resources. We do it all together or entirely for you - always with a focus on performance and your KPIs!
More about BEE.Campaigns

BEE.Performance

Measurable, adjustable, tangible. We measure our activities by results, just like you do. That's why we focus everything on performance. Together with you, we define the important KPIs, create regular reports, carry out action analyses and ongoing optimisations - and make decisions for the next sprint. If you wish, we can also extend this process to your agencies.
More about BEE.Performance

BEE.Learning

Knowledge enables growth! We share our knowledge so that you can build up your powerful Inbound world independently. We create the platform for the exchange with the BEE.Academy, the Inbound-Breakfast and the HUG (HubSpot User Group). We see ourselves as a source of inspiration for personal and entrepreneurial growth.

HubSpot Services

Have you already introduced HubSpot, but the successes are missing? Or are you not using the full potential of HubSpot? We have developed special Growth Coaching Services to help you grow. We have packed these services into a unique model that adapts to your goals, speed, budget, resources: done by you, done with you, done for you.

Are you interested? Here’s how things work with us:

Growth is a process that needs good grassland and a fertile environment. Together we create these conditions!

roadmap-step-01

Step 1: Getting to know each other

During your visit to one of our offices we will show you how we proceed as a marketing agency and provide background information on branding, marketing strategy, inbound marketing, inbound sales and inbound recruiting and explain how success is measured. Besides we feel how well we fit together.

roadmap-step-02

Step 2: Your Challenges & Goals

Keep us up to date:
Your current challenges (conception, production, operation). Your goals and in what time frame they should be achieved. Your current activities and your resources planning for the implementation. Your competitors and the markets in which you operate. The target persons you are currently addressing. Which software solutions you have installed.

roadmap-step-03

Step 3: Our analysis

We will carefully examine your inputs, carry out analyses and check whether and how BEE INBOUND can support you in growing and achieving your goals.

This is how success happens

Inbound is bearing fruit. In the last 12 months our customers have achieved strong successes with our help. This is also possible because our customers are enthusiastically going the innovative inbound routes - accompanied by BEE.
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Speak with us

You are turning to us. That’s great. But don't worry, even though we like to talk about us and our inbound services, we won't flood you with calls and e-mails. Instead, speak to our Inbound Marketing Specialist about your goals and your unique needs. We only start the process if you think that we could be a good fit for you - and then it's your decision.

LANNY HEIZ

Inbound Specialist | Head of Learning

Everything in with him! Because Lanny is extremely enthusiastic and the lived contrast: He likes reading and gym. Techno and classical music. The psychology of oneself and social dynamics. Seemingly separate worlds merge into a single cosmos of being. Good way!

Do you have any questions?

Full service and the inbound philosophy - as a marketing agency we offer an extraordinary service. We cover your need for clarification - also in a personal conversation.

What does Full Service cost?

It would not be reasonable to make a concrete statement here, since the costs depend on many factors. In addition, Full Service is defined differently for each customer. Our Full Service is modular, built in a unique model that adapts to your goals, your speed, your budget and your resources: done by you, done with you, done for you. This means that you decide what we develop and carry out for you and what you do yourself. This enables us to solve your challenges pragmatically and cost-effectively.

Is Full Service suitable for SMEs?

Absolutely! Our BEE INBOUND Full Service approach is a service that we, as an experienced inbound marketing agency, have developed especially for SMEs. Instead of having to coordinate individual services, we solve your challenges holistically. If required, we also integrate your other agencies and freelancers into our full service. In this way, we ensure that you always have control over all actions and their contribution to the achievement of your corporate goals.

What internal resources do I need for full service?

Depending on the requirements and goals that need to be achieved, you will need a resource to coordinate all project tasks and arrangements with BEE. In addition, you should have a pre-sales resource that takes care of the generated contacts and prepares them for your sales. Our experience: An SME needs a resource between 25% and 100%. The management should plan about 8 hours per month for this. On request, we can also provide you with local marketing resources at any time.

What resources do you offer me as part of the Full Service?

You have direct access to experts for: Branding and Digital Strategy Consulting, Corporate Identity, Content Marketing, Social Media, HubSpot, SEO/SEA, Coding, Usability, Visual Design, Animation, Video, Ads, Text etc. This is what we mean by ‘full service digital marketing agency’.

How long does it take for the investment to pay off for me?

After successful implementation of your BEE.GAMEPLAN, it takes about 6 to 9 months for you to achieve a positive ROI. The BEE INBOUND team will do everything to help you achieve a steady flow of visitors, leads and customers. Inbound marketing takes time and results cannot be expected overnight. But it's the best and most effective way to demonstrate your expertise, position your company or brand, engage with your target audience - and generate leads and customers.

When is inbound worth it?

    • If you want to increase your website traffic in a targeted way
    • If you want to generate (more) qualified leads from your website traffic
    • If you want to increase your lead-to-sale conversion rate
    • If you want to achieve significantly more visibility on the Web
    • If you want to increase the duration of your website visitors
    • If you are striving for fast and sustainable growth at the same time
    • If you want to support your sales with your marketing
    • When marketing and sales should work more closely together

BEE makes you happy

BEE INBOUND clears the way: more visibility, more success, more growth. Often we start by clearly identifying the potential and positioning of our customers by identifying where they stand - and where they want to go. In this way, we can more actively support them.

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Do you want a fast, efficient and winning digital partner? Go to Bee and enable your Brand to stand-up in the cluttered social media environment

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Andrea Pigatti

Brand Manager bei Häagen-Dazs

BEE Inbound not only helped us to strengthen our online presence exceptionally and consequently drive sales but also supported us in many marketing related questions as a very reliable and innovative sparring partner. I can highly recommend Ben Klein and his team!

testimonial_Ortho-Walker AG

Michael Eggimann

CEO bei Ortho-Walker AG

We where looking for a hubspot agency with a hands-on mentality and definetly found it with bee. Martin is very experienced and helped us set up everything in a record-time. Will will continue to work with them for the future development and are looking forward to!

testimonial_esurance.ch

Giles Magnin

bei esurance.ch

The experience with BEE-Inbound over the last two years has been very inspiring. The team is not only providing great support and consultancy, it also further develops their services constantly to be up to date with latest trends.

testimonial_Hombrechtikon Systems Engineering AG

Patrick Widler

bei Hombrechtikon Systems Engineering AG

Ben Klein and his team were well prepared, very structured and had a detailed look at our market and our company. In the workshops we used modern tools, picked up the individual participants and clearly presented our own points of view.The cooperation was extremely collegial, open and efficient. My workload was essentially limited to the workshops and a few meetings between the workshops. Ben Klein knows what he is talking about, he is not a PowerPoint consultant. The developed gameplan became a central instrument of our marketing, thank you Ben!

testimonial_FROX communication

Jürg Achermann

CEO bei FROX communication

BEE INBOUND's approach was very structured and well organised. We received very good templates and therefore had an excellent basis for the text. We were supported by the employees who had a lot of professional competence and creativity. We experienced the cooperation as professional, transparent and constructive. The final result exceeded our expectations, especially with regard to the modernity of the design and the dynamics incorporated by the team.

testimonial_PWZ AG

Roberto Pertoldi

CEO bei PWZ AG

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