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SuisseEMEX 2018: Our Interview with Toni Cheng, GM of DACH & CEE Region at Alibaba Group

Am 28. und 29. August 2018 fand in der Messe Zürich die SuisseEMEX 2018 statt: Zwei Tage lang wurden Trends aus Marketing, Event, Werbemittel und DigitalBusiness durch 350 Aussteller, 20 Keynote Speaker und 100 Experten präsentiert. Unsere Kollegin Christina Fürst war vor Ort und durfte Toni Cheng, GM of DACH & CEE Region bei Alibaba Cloud treffen und hat ihn zu den Themen "Alibabas Partnership Principles for Europe" und "Focus Industries for Alibaba Partnerships in Europe" befragt. Wir haben dieses Interview in 2 Videos aufgezeichnet.

Alibaba Q1
Alibaba Q2


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Christina Fürst

Christina Fürst grew up in Germany, received a high school diploma in the USA and the German Abitur and the federal Matura in Switzerland. She has her MBA / lic. oec. graduated with a specialization in Marketing from the University of St. Gallen, Switzerland. She is fluent in German, English and French. Christina is a very effective marketing change agent, and has extensive experience at the intersection of marketing strategy and implementation in various industries. Your strengths lie in the development of strategies that make it possible to bring people together in an organization through clear brand positioning. Due to her extensive experience, her main area of ​​application is the control and coordination of complex and extensive transformation processes in connection with strategy and digital development for medium-sized and start-up organizations. The focus of their work is on achieving measurable results. She works regularly across cultures, continents and industries and sees this complexity as the greatest challenge.

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