Inbound 2017 BEE.Diary: The Art of Repetition

"You want to master the art of repetition – which is all about making the unfamiliar idea feel familiar!" - Adam Grant @ Inbound 17

Ok, let me be honest. I am usually the type of person in a team that comes up with the craziest ideas. The kind of ideas where people go "Oh- that’s not possible. This will never work". I either cause reactions of rejection or people stealing my ideas. Probably this is the reason why the talk that spoke the most to me today was the spotlight by Adam Grant about innovation.

"It takes oftentimes 15-20 repetitions of an idea until other people appreciate it." - Adam Grant @ Inbound 17

Wow, someone should have broken this fact to me 17 years back. I would have just come out with my idea, leant back, and waited to repeat myself like it’s the most natural thing in the world.

Joke aside, and fast forward to the presence and to how this fact is relevant to my life as an Inbound Marketer today. Well, fact is, Inbound Marketing and HubSpot Integration certainly require a "habit change" for marketing teams – meaning that a large amount of "classic" marketing activities shift to the "structured digital inbound way of doing things". Many of our clients oftentimes face the challenge of integrating inbound-inspired marketing for the first time. For them it’s a completely new idea.

Maybe time to remind myself of the fact, that while I have been dealing with the inbound philosophy and the HubSpot tool enough time to question myself why I’d do marketing any other way, our clients are oftentimes completely new to the subject. And yes, I will pledge to repeat myself more patiently and start connecting the inbound approach to familiar stories so it all becomes more tangible for them.

Check this blog in the next couple of weeks on my feedback about how this new approach has been working out for me!

Check out our Twitter stream for the freshest news about the Inbound 17 event or take a look at our photo album.

BEE Inbound 17 Liveticker auf TwitterZum Inbound 17 Fotoalbum

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Christina Fürst

Christina Fürst grew up in Germany, received a high school diploma in the USA and the German Abitur and the federal Matura in Switzerland. She has her MBA / lic. oec. graduated with a specialization in Marketing from the University of St. Gallen, Switzerland. She is fluent in German, English and French. Christina is a very effective marketing change agent, and has extensive experience at the intersection of marketing strategy and implementation in various industries. Your strengths lie in the development of strategies that make it possible to bring people together in an organization through clear brand positioning. Due to her extensive experience, her main area of ​​application is the control and coordination of complex and extensive transformation processes in connection with strategy and digital development for medium-sized and start-up organizations. The focus of their work is on achieving measurable results. She works regularly across cultures, continents and industries and sees this complexity as the greatest challenge.

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