What is Inbound?

Inbound is a new way to successfully combine marketing and sales. With digital content that is specifically tailored to the current needs of your prospects and customers, your target customers can more easily become aware of your brand online. We reinforce this effect through real and sympathetic communication with the target customer. At the same time, we work in the background with  highly effective technology and methodology that can be easily adapted to new inbound projects.


Why do we use the inbound methodology?

After many years of experience with impersonal, unstructured, poorly measurable and expensive marketing activities, we have discovered the inbound philosophy for ourselves - and our customers. For us, inbound is the most modern and future-oriented method to create unique, personal and digital experiences in an efficient way, and also to ensure measurability of investments.

Inbound Marketing

Inbound marketing is the answer to the buying behaviour of modern customers in the digital age. With the inbound methodology you increase your website traffic, continuously generate leads, improve your sales success and strengthen customer loyalty.

Conventional outbound measures aim at forcing the attention of as many people as possible and as often as possible. This is perceived as intrusive and annoying by the user.

Inbound marketing activities, on the other hand, are designed to attract the attention of the right target persons - exactly when they are already looking for the solution to their challenge. They help the user in every phase of the purchasing process until he can make his purchase decision.


Unobtrusive . Continuous .
Attractive . Simply Inbound!


Inbound Sales

The aim of this sales philosophy and methodology, which has been adapted to the modern purchasing behaviour of customers, is to guide potential buyers through all purchase decision phases without disruptive and annoying activities.

The priority is to identify needs in order to be able to offer the prospective buyer the appropriate solutions in an advisory way. On the basis of this helpful information, the target persons can decide completely freely on the purchase.

By means of intelligent software, a prospective customer is gradually built up into a prospective customer ready to buy, who is then handed over to Sales. The inbound sales activities focus on these qualified contacts. This procedure increases the efficiency of sales, since all sales activities are geared towards the more promising contacts.

Unobtrusive . Continuous .
Attractive . Simply inbound!

Inbound Recruiting

Inbound recruitment aims to build relationships with top talents in the labour market using an intelligent methodology. Strategies such as the creation of a strong brand identity and positive employer branding are used for this purpose.

The aim is to be perceived as an attractive employer by suitable candidates. The job seekers should be offered a unique digital experience during their job search in order to inspire them to join the company.

By adapting the inbound philosophy to recruiting, HR departments can continuously interact with active and passive job seekers. These processes can also be used to maintain communication with top talents who might be considered at a later date.

Unobtrusive . Continuous .
Attractive . Simply inbound!

Inbound Tools

As a HubSpot Platinum Partner, we offer you solid know-how in dealing with the leading all-in-one inbound software for marketing, sales and recruiting. The HubSpot solution includes all the tools needed for the successful implementation of your inbound strategy and is suitable for companies of all sizes. Alternatively, you can opt for effective individual solutions or toolkits from other providers. We set up your chosen technology flexibly and in line with your needs.

CTA Hubspot services

Speak with us

You are turning to us. That’s great. But don't worry, even though we like to talk about us and our inbound services, we won't flood you with calls and e-mails. Instead, speak to our Inbound Marketing Specialist about your goals and your unique needs. We only start the process if you think that we could be a good fit for you - and then it's your decision.



Inbound Specialist | Head of Learning

Everything in with him! Because Lanny is extremely enthusiastic and the lived contrast: He likes reading and gym. Techno and classical music. The psychology of oneself and social dynamics. Seemingly separate worlds merge into a single cosmos of being. Good way!

Are you interested? Here’s how things work with us:


Step 1: Your Challenges & Goals

Please let us know the following:

  • Your current challenges (design, production, operation).
  • Your goals and in what time they should be achieved.
  • Your current activities as well as your resource planning for the implementation of the activities.
  • Your competitors.
  • The markets in which you operate. 
  • The target persons you are currently addressing.
  • The software solutions you currently have installed.

Step 2: Our analysis

We take a close look at your inputs, carry out analyses and check whether, and how, BEE INBOUND can help you.


Step 3: Getting to know each other

We will visit you or you can visit us in one of our offices. Here we will show you in detail how we proceed, and give you background information on branding, marketing strategy, inbound marketing, inbound sales and inbound recruiting.


What services does inbound include?

Inbound does not include any services per se. Certain subject areas such as marketing, sales and recruitment of the right employees are restructured thanks to the inbound philosophy and methodology in such a way that your efforts are reduced and the processes mesh better. A powerful software platform called HubSpot is available to help you tackle these issues in a structured and sustainable manner. Click on the button for our range of services, which has been specially developed for the inbound philosophy: 

How can I successfully implement inbound?

The easiest and fastest way to implement successful inbound marketing is using a  step-by-step approach. It is recommended that you start with your current biggest challenge and keep your goals in mind. By installing HubSpot, you will be gently introduced to inbound marketing. After the installation you should offer your marketing staff a short training so that you can fully access your inbound potential internally.

What is the difference between inbound and outbound?

Inbound and outbound marketing differ considerably: while with outbound marketing the company tries to find the customer, with inbound marketing the customer should find the company. Marketers focus their efforts on ensuring that the potential customer's search is successful.

What exactly is inbound marketing?

This question cannot simply be answered in two or three sentences. That's why we have written this website. Just have a look!

When is inbound marketing a good idea?

What is the most difficult question about (inbound) marketing? It is likely, ‘How can I calculate my ROI?’ Usually everything in a company revolves around this.

ROI stands for Return on Investment. It is used to measure a company's profitability and performance. In online marketing, ROI is the ratio between the budget used (e.g. costs for ads, content and manpower) and the profit generated (e.g. visits, leads and new customers). When you can calculate a positive return on investment, then you know that inbound marketing is a good idea.

What is a Customer Journey?

‘Customer Journey’ or ‘Buyer's Journey’ are marketing terms that describe the individual cycles a customer goes through before deciding to buy a product or service. In general, this cycle includes:

  1. Awareness phase: The starting point for the need for a service or product is always an individual problem or challenge. First, potential customers inform themselves about their problem, or first become aware of their problem.
  2. Consideration phase: The potential customers can now name their problem concretely and search specifically for possible solutions.
  3. Decision phase: The potential customers have decided on a product or a service as a possible solution and now choose between different providers.

BEE makes you happy

BEE INBOUND clears the way: more visibility, more success, more growth. Often we start by clearly identifying the potential and positioning of our customers by identifying where they stand - and where they want to go. In this way, we can more actively support them

BEE INBOUND's approach was very structured and well organised. We received very good templates and therefore had an excellent basis for the text. We were supported by the employees who had a lot of professional competence and creativity. We experienced the cooperation as professional, transparent and constructive. The final result exceeded our expectations, especially with regard to the modernity of the design and the dynamics incorporated by the team.

Roberto Pertoldi

Roberto Pertoldi


Ben Klein and his team were well prepared, very structured and had a detailed look at our market and our company. In the workshops we used modern tools, picked up the individual participants and clearly presented our own points of view. The cooperation was extremely collegial, open and efficient. My workload was essentially limited to the workshops and a few meetings between the workshops. Ben Klein knows what he is talking about, he is not a PowerPoint consultant. The developed gameplan became a central instrument of our marketing, thank you Ben!

Jürg Achermann

Jürg Achermann

CEO bei FROX communication

The experience with BEE-Inbound over the last two years has been very inspiring. The team is not only providing great support and consultancy, it also further develops their services constantly to be up to date with latest trends.

Patrick Widler

Patrick Widler

bei Hombrechtikon Systems Engineering AG

We were looking for a hubspot agency with a hands-on mentality and definetly found it with BEE. Martin is very experienced and helped us set up everything in a record-time. Will will continue to work with them for the future development and are looking forward to!

Giles Magnin

Giles Magnin

bei esurance.ch

BEE Inbound not only helped us to strengthen our online presence exceptionally and consequently drive sales but also supported us in many marketing related questions as a very reliable and innovative sparring partner. I can highly recommend Ben Klein and his team!

Michael Eggimann

Michael Eggimann

CEO bei Ortho-Walker AG

Do you want a fast, efficient and winning digital partner? Go to Bee and enable your Brand to stand-up in the cluttered social media environment

Andrea Pigatti

Andrea Pigatti

Brand Manager bei Häagen-Dazs

We wanted to set up our HubSpot application professionally in order to make maximize the utility of our CRM. BEE offered us exactly the services necessary to achieve this goal quickly and effectively in a lean fashion. BEE is a sympathetic sparring partner at eye level, who focuses on the essentials from conception to implementation. If you are really determined to scale your Marketing & Sales with HubSpot, BEE is the right partner for you.

Ralph Hartmeier

Ralph Hartmeier

Co-Founder & Growth bei GETKICKBOX powered by Swisscom

After scaling up our acquisition efforts our sales teams were faced with a lot of inbound leads but were missing a focus and clear prioritisation to work efficiently. With the help and direction from BEE we successfully implemented a data driven lead scoring system customised to our needs. Our sales teams now know exactly which leads to touch and we realised stunning efficiency wins and conversion rate improvement.

Joël L. Capt

Joël L. Capt

Head of Growth bei Beekeeper.io

I work a lot with innovative startups and unfortunately, the European state of marketing & sales is often behind the most innovative players in the market. With BEE Inbound it's different in many ways. These guys know the newest possibilities to generate more qualified leads and increase the efficiency of the marketing funnel. They do that not only by leveraging their vast knowledge and the newest tools but also by aligning marketing and sales together and drive decision making based on data in an agile fashion. For scale-ups but also for enterprise level companies, BEE Inbound is my digital marketing partner of choice if it comes to Hubspot automation and innovative marketing tactics.

Manuel Hartmann

Manuel Hartmann

Founder & CEO bei SalesPlaybook

As a young startup it was important for us to work with a partner that understood our needs, was able to provide guidance and develop a sustainable marketing strategy with us. Their experience and detailed analysis of our needs are what enabled us to set up a growth framework which can support our KPIs over the coming years.

Diana Klein

Diana Klein

Head of Strategy & Markets bei APARI Digital

We worked with BEE Inbound to implement HubSpot CRM and design the entire customer journey to manage all our Portfolio Deals as well as creating a hands on acceleration program to help our portfolio companies growth more predictable and profitable. The BEE team exceed our expectations in any area: In-depth knowledge of HubSpot and best practices, hands-on mentality, excellent project management and very easy to work with. Book a call with them if you're serious about growth.

Lanny Heiz

Lanny Heiz

Member of the Board bei 902ventures

client_logo_ABO Storage Distribution
client_logo_Ambit Group
client_logo_AXA ARAG
client_logo_AXA Winterthur
client_logo_Fujitsu Siemens
client_logo_Häagen Dazs
client_logo_Tech Data

BEE INBOUND is a performance focused full-service inbound agency.

We believe in the power of authenticity for personal and entrepreneurial growth. With our inbound culture we want to inspire others to differentiate themselves through a unique mission, be attractive and inspired - in order to be successful in the long run.

Low-key, continuous, attractive. Simply Inbound!

The BEE.Services

Here’s a cool thing: For your digital marketing and digital sales success we have efficient, attractive services to offer, which we plan and set up according to your needs - as an individual service or as a package. Once your activities have been set up, we ensure that your digital marketing and digital sales machine remains in motion.


You provide us with the most important information - we analyse where you and your competitors currently stand and what potential lies dormant in the right strategy for you. Then we shake it up step by step.


Based on our structured digital strategy we develop your BEE.GAMEPLAN which pushes your positioning, visibility and attention online and offline, and opens up new potential.


Absolutely crucial for success: A clear brand positioning is the basis for effective and efficient inbound marketing. We work with you to develop all the necessary parameters for your positioning or repositioning - strategically, quickly and cost-effectively!


Design, function, dynamics, inbound readiness: we develop your website into a world of experience that fascinates, inspires and activates your prospective customers to act. Your online presence is not a business card, but a living space in which you interact with customers and increase your sales.


In a multi-stage process, we make your website SEO-fit. First, we examine your organic visibility in an SEO audit. This is followed by a potential analysis that shows how better visibility can be achieved. Finally, the measures to exploit your SEO potential are defined and implemented. Here, too, we define KPIs and measure SEO success.


We design cross-media campaigns for marketing, sales and recruiting - tailored to your objectives, which we define beforehand. KPIs, goals and dashboards are an integral part of this process in order to make the success of the campaign measurable. We use the insights of each campaign on the market and the behavior of the target persons for ongoing optimisation.


AdWords & Co. can bring a lot and cost a lot. For your ads to be efficient, they must be carefully designed and continuously monitored. To achieve this, we offer a complete set of services and take on all the tasks associated with the conception, implementation, success control, and ongoing support and optimisation of your ad campaigns.


We support companies that are already using HubSpot and want to use our HubSpot experience to harness the full potential of the all-in-one software solution. We rely on the transfer of theoretical and practical knowledge, and train real inbound scenarios and activities with your team - so that you can implement the knowledge immediately.


For the services described above, we also offer classroom training. BEE acts as a coach while the participants develop their brand positioning and digital strategy. You will learn how to analyse digital potential, build your website, and conduct campaigns. The BEE.Academy is the alternative to the BEE.Services directly used. You will become your own marketing agency. Inspired to Grow Together.