Digital Branding

Make your company a strong brand with character - unique and recognisable.

Why is strong branding crucial to your success?

A brand makes a promise. Customers who can rely on the brand promise being kept remain loyal to the provider in the long term. This reduces marketing expenses - and saves time and money. Building a strong brand through clear brand positioning is the smartest way to success. A brand offers the user:

Safety & Orientation

The quality and continuity of a brand offer the consumer security in the purchase decision and provide orientation in a consumer world characterised by a flood of information. The real power of the brand lies in its established self-evidence.

Experience & Membership

Brands take over important psychological functions. They reflect the spirit of the times, convey experience, trigger emotions and enable group membership. A symbol for something special that people like to belong to.

Transparency & Values

Without brands our life would be more complicated and monotonous. Especially in uncertain times, the values brands stand for are more in demand than ever.

For whom is digital branding suitable?

If you can identify with one of the following tasks and challenges, BEE Digital Branding is a good fit for you



Outdated website

New customers & employees

How do you create successful digital branding?

When building a strong brand, different disciplines have to interlock. We use these skills for branding, brand positioning and a differentiating visual and verbal image:

The 12 influencing factors of brand positioning

Building a clear and successful brand positioning requires the consideration of different parameters. Which of the following parameters are relevant for you depends on the business purpose, the orientation as well as the corporate goals. Together we will determine the factors that are important for your company and then work them out:

Market & Competition

In which world does your brand move?

Analysis of market size and market dynamics, number of competitors, range of services, key trends and potential risks.

Umbrella brand architecture

How do your brands fit together to form a coherent umbrella brand architecture?

Creation of an overview with clear differentiation in the form of a template for your presentations.

Strategic Business Fields

What business units is your company divided into?

Segmentation into units that are as autonomous and independent of each other as possible, so that they can be managed in strategic isolation from each other.


Compilation of the strengths & weaknesses, opportunities & threats of your brand.

SWOT analysis for your company, positioning & corporate strategy, creation of an overview in a template for your presentations.

Core competencies & benefits

What services distinguish your company?

Clear definition of your main competences and identification of the services that make you interesting for your target customers.

Tagline / Claim

Your unique selling point in one short sentence!

Clear definition of your unique selling point and formulation in a single sentence that picks up all buyer personas.

Brand Vision

What reality do you want to achieve through the work of the organisation?

Definition of a vision statement that states what is to be achieved through the organisation's future development. The vision has an internal orientation.

Brand Mission

Mission Statement: Who are you and what do you do?

Development of a memorable description of the purpose: Why does your organisation exist (WHY)? How do you make the brand vision become reality (HOW)? What does the customer get out of it? The mission has an external function.

Target groups & target persons

Who are your customers and what are their "pains & gains"?

Analysis and development of a clear segmentation, exact definition of the target groups and target persons of your brand.

Positioning Matrix

How does your brand position versus your competitors?

Determining the course of your brand - today and in the future. Illustration in a matrix that shows the positioning of your brand in its dimensions vis-à-vis your competitors.

Brand values

What do your customers associate with your brand?

Definition of the brand values, characteristics and ideas that create a unique and distinctive brand identity.

USP & user promise

Your USP and more: What makes your brand unique for your customers?

Development of the subjective and objective benefits that your customers experience through your brand, your products, your goods and services.

What does digital branding cost?

That depends on which of the 12 parameters are relevant for your company and how complex their elaboration is. In the first consultation we clarify these key data and then prepare a cost estimate directly afterwards.


Suitable for:
Solopreneurs, small SMEs or start-ups, low budget, but internal resources available for implementation.

Conditions: Done by you
We provide you with all the knowledge you need to develop your positioning. In work sessions with a limited number of participants, we coach you in the implementation and give you valuable tips & tricks.

from 5.000 CHF/EUR



Suitable for:
Medium-sized SMEs or scale-ups, limited budget, sufficient internal resources for the supply and partial development of digital branding.

Conditions: Done with you
You have up to 3 business areas and are active in one language region. First and foremost, we want to identify your digital potential in order to design your digital brand and sales strategy. In several work sessions we will develop your unique positioning.

from 15.000 CHF/EUR



Suitable for:
Medium to large SMEs or start-ups, budget with cost ceiling, no internal resources available for the partial development of your digital branding.

Conditions: Done for you
You have several business areas and operate in several language regions. First and foremost, we want to identify your digital potential in order to design your digital brand strategy. In several work sessions we will develop your unique positioning and visual identity.

On request


In place for growth!

Differentiating and authentic: How your digital branding is created
Step 1: Assesment & Scoping

Step 1: Assesment & Scoping

We get to know your company, your market, your goals. In a work session at the BEE.Hive we will determine what is to be developed for your digital strategy, what is already available, what resources you can contribute. Afterwards you will receive an offer.

Step 2: Roadmap & Offers

Step 2: Kick-off & Roadmap

We define your expectations, goals, responsibilities and timelines in a kick-off worksession and record them in a roadmap. The goal is always in sight: bringing brand and people together.

Step 3: Analyse

Step 3: Analysis & Potential

The analysis of your brand and the marketing strategy of your competitors shows the "inbound readiness" of your digital appearance and how your competitors act. Market size, market dynamics, performance, key trends and risks all play a role. We analyse your brand, market environment, competitors, findability, relevance and authority - and track down your full potential.


Step 4: Work sessions

In one or two work sessions with your entire management team, we will guide you to your unique positioning. We interview each participant beforehand and provide all the information needed to prepare for the sessions. You leave the work sessions with a concrete result: Your authentic and differentiating positioning.

Step 5: Konzeption visuelles Erscheinungsbild

Step 5: Conception of visual appearance

Your sharpened positioning is the starting signal for our creative work. We develop your verbal identity and your visual identity. First of all, we formulate a creative guiding idea and then create the appropriate key visuals and claims - tailored to your new positioning.

Step 6: Produktion & Implementierung

Step 6: Implementation

We translate the concept into real digital brand experiences: Your new or redesigned website is created, your digital marketing and sales strategy is developed, your kick-off lead campaign is launched. We document every further step for success control using KPIs to achieve the ambitious goals. Because digital branding is a means to an end - and that means GROWTH.

How we work

Your website is a window to the inside of your company. You use it to create an impression - or to drown in the mass of uniformity. In over 50 websites we have redesigned, we give priority to authentic and differentiating branding. Here are a few impressions of what we have achieved for our customers:
asendia website

We wanted to reposition ourselves as a brand. BEE Inbound was recommended to us by a partner, and we liked the approach right from the start. BEE introduced us to the topic in a target-oriented way and analysed our external perception with sovereignty. The convincing concept and the new Brand Promise exceeded our expectations and the key visuals and mock-ups derived from it inspired us right away. The result: a foundation in brand strategy at an excellent level. An important factor was the deep understanding of our industry and the Ambit DNA. I can absolutely recommend working with BEE Inbound. BEE challenges on all levels and thus enables top results.

Thierry Walt

Thierry Walt

CEO, VRP bei Ambit Group AG

BEE convinced us with its clear structure: a coherent inbound strategy including website design was developed in successive workshops and subsequently put into practice. The result is convincing and appealingly designed!

Konstantin Lutze

Konstantin Lutze


For years, we at netrics have been able to benefit from and build on BEE's know-how in inbound marketing! Professional consulting and interactive communication within projects are the most important experiences we have made with BEE. They live the inbound marketing approach throughout and recognise trends and news in these topics at the same time as the market does! But one special factor distinguishes BEE's employees...they speak the same language as the client! And this is only because they are familiar with the subject matter and can identify with the topic or the customer! And finally something personal..the highly competent BEE project manager Manuela Fiscelli makes every touchpoint a real experience. She surprises us again and again with new ideas and potentials! That's fun!

Enrico Di Vincenzo

Enrico Di Vincenzo

bei Netrics AG

The experience with BEE-Inbound over the last two years has been very inspiring. The team is not only providing great support and consultancy, it also further develops their services constantly to be up to date with latest trends.

Patrick Widler

Patrick Widler

bei Hombrechtikon Systems Engineering AG

We were looking for new ways to generate measurable new leads. The inbound method seemed perfect for this - and we inevitably came across BEE Inbound. The initial concerns about dealing with the special requirements of a large corporation were completely dispelled in the pitch. BEE demonstrated a high level of expertise in performance-based marketing right from the start. Due to the profound preparation and the all-encompassing approach, the pitch alone provided us with real added value. In competition with other agencies, BEE was miles ahead.

And we were not disappointed! BEE successfully implemented complex projects with us in a short period of time. The successful new branding of the Asendia brand & launch of the website was followed by the first leads. This was due to the creative ideas BEE came up with.

We also particularly liked the agile project management. Large projects are split into feasible sprints with a clear structure. The experts at BEE can assess exactly what is possible. Instead of empty promises, there are quickly measurable results. The project management is characterised by analytical and structured thinking and acting - top professional! Just like the ongoing support.

I can only advise every marketer: Get to know BEE Inbound and use their expertise for your company's success. BEE delivers what they promise!

Karin Lehmann

Karin Lehmann

Business Development bei Die Schweizerische Post | Asendia

We wanted to set up our HubSpot application professionally in order to make maximize the utility of our CRM. BEE offered us exactly the services necessary to achieve this goal quickly and effectively in a lean fashion. BEE is a sympathetic sparring partner at eye level, who focuses on the essentials from conception to implementation. If you are really determined to scale your Marketing & Sales with HubSpot, BEE is the right partner for you.

Ralph Hartmeier

Ralph Hartmeier

Co-Founder & Growth bei GETKICKBOX powered by Swisscom Digital

BEE Inbound is a great partner for inbound and HubSpot services. The team is very knowledgeable, skilled and easy to work with. They are flexible in achieving business goals and adapt to them as well as to client needs. I would highly recommend BEE Inbound to anyone looking for such services.

Monika Wisser

Monika Wisser

Chief Marketing Officer bei Konzepthaus Web Solutions GmbH

Every company is different, has its own culture and way of working. The BEE Inbound team convinced us right from the start with their understanding, comprehension and response to our requirements. We always had the feeling that we were communicating at the same level. We have come to appreciate the uncomplicated cooperation. BEE Inbound went the 'extra mile' to understand how we work, what we could change and offered appropriate training to enable the operationalisation of the new tools in a timely manner. Conclusion: Completely satisfied and even more successful.

Jürgen Debusmann

Jürgen Debusmann

CEO bei Inside Reality AG

BEE Inbound has been our partner for many years, always showing us new ways for productive campaigns and inspiring us with innovative concept ideas. We have stringently and successfully carried out the development of our new website and the HubSpot implementation with BEE. We can also rely on BEE's support for lead generation. The result are new creative campaigns, better visibility online through inbound marketing, higher brand awareness, fresh ideas for featured content and new leads. The talented BEE team is always there to support us!

Anna Suder

Anna Suder

Marketing & Sales Coordinator bei Netrics AG

When we relaunched our digital marketing with Hubspot, BEE Inbound was the professional partner we were looking for. Pragmatic with an eye on the essentials, BEE Inbound enabled us to achieve clearly measurable, improved results in record time. Personally, I particularly appreciate the combined expertise and industry knowledge of the BEE Inbound team, which clearly goes beyond just "thinking along", but serves us as a benchmark and sparring partner at all times. The success-oriented cooperation is always based on clearly defined targets and is transparently measurable. Another advantage of BEE Inbound: As an IT company, we love to realise many things ourselves in Hubspot and to integrate them into the strategy and coordinate their execution together with BEE Inbound - BEE Inbound supports this agile, participative model in an exemplary manner.

Urs Wermelinger

Urs Wermelinger

CMO / Head of New Business and Marketing bei Cycl AG

BEE Inbound is an important partner in planning and implementing client projects. They are always willing to step in and help us in areas we don't cover ourselves (such as branding), or as support when we have an acute need for. We are very happy to work with BEE Inbound.

François Benner

François Benner

CEO bei Brandsensations

We took the path from the rough to the detailed in several workshops together with BEE INBOUND. The approach included a look at the big picture, a clear structure and concrete tasks to achieve the goals efficiently and on time. Thanks to BEE INBOUND's great understanding of our market and services, long discussions and explanations were unnecessary. The BEE.GAMEPLAN is the essence of the way we want to achieve our goals in the future.

Pascal Schmid

Pascal Schmid

CEO bei netrics AG

The preparations for the new homepage were already very exciting and enlightening for us. In the positioning workshops, we went through the discovery phase for our Eichenberger identity with a lot of dynamism. We took this momentum into the implementation of the new website and together we created a terrific inbound ready website. Looking back, only good impressions remain. Wherever we show our new website, we receive great praise - the appealing design combined with well-structured content is convincing across the board. We can only recommend BEE Inbound as an extremely professional full-service partner at the same level.

Thomas Haller

Thomas Haller

Sales Manager - Member Management Board bei Eichenberger Gewinde AG

The transformation from classic outbound to holistic inbound marketing is a change project. BEE Inbound accompanied us through this important change and provided us with competent advice. With an enormous amount of experience, a professional approach but also a large portion of passion, we were guided through the various topics. As a result, a solid and broad-based concept for the future positioning was developed. After a short time, this enables us to have a completely new market presence and to establish our new positioning.

Christian Schipp

Christian Schipp

Business Development CRM & Group CMO bei Ambit Group AG

client_logo_ABO Storage Distribution
client_logo_Ambit Group
client_logo_AXA ARAG
client_logo_AXA Winterthur
client_logo_Fujitsu Siemens
client_logo_Häagen Dazs
client_logo_Tech Data

BEE.Web Design

Cool web design, surprising features, fully responsive and in addition "inbound ready": Webdesign is not only for the eye, it has to work! A smart inbound ready website brings you more traffic, more leads and more applicants.


Speak with us

You are turning to us. That’s great. But don't worry, even though we like to talk about us and our inbound services, we won't flood you with calls and e-mails. Instead, speak to our Inbound Marketing Specialist about your goals and your unique needs. We only start the process if you think that we could be a good fit for you - and then it's your decision.



Inbound Specialist | Head of Learning

Everything in with him! Because Lanny is extremely enthusiastic and the lived contrast: He likes reading and gym. Techno and classical music. The psychology of oneself and social dynamics. Seemingly separate worlds merge into a single cosmos of being. Good way!