Brand & Branding Analysis
Is my brand unique enough, both visually and textually? Where are the differences and where is my potential?
You are likely currently faced with the challenge of positioning your start-up and grow it to the next phase. Depending on your position the marketing accelerator provides you with different benefits.
As the founder of your start-up, you're struggling with getting 100 different things done simultaneously. Fundraising, product development, admin, hiring & much more. Marketing is just one part of it. And your resources need to be focused. Thus, doing the marketing yourself might be not an option. Hiring a senior person is expensive. A junior might not be experienced enough to deliver results yet. That's why the marketing accelerator provides a clear framework and coaching to ensure high-quality results at affordable costs.
As the head of marketing in your startup, you want to ensure your strategy and your tactics are effective and help to grow the company. But you don't have time to do everything yourself and your team is not as experienced as you are. They need to be brought up to speed, fast. The accelerator cut's the ramp-up time for your junior marketers in half.
You're passioned about the mission of your startup and already have some marketing experience but are no expert - yet. What you need is a coach by your side that guides you through step of the process of a successful marketing campaign and that helps you become better. Every single day.
We have compiled all topics from a large number of real projects. Our "lessons learned" have been incorporated here - the content is 100% practice-proven. Templates are available for each module that allow you to apply what you have learned directly to your challenges.
Is my brand unique enough, both visually and textually? Where are the differences and where is my potential?
Do I differentiate myself from my competitors? Analysis of market size, market dynamics, range of services, key trends and potential risks. Where does my potential lie?
How do I analyse my digital potential in terms of findability, relevance and authority? How do I recognise blind spots and how do I uncover my potential?
How do I perform a content inventory and how do I classify my content? How do I analyse trend topics and how do I relate them to my brand or person?
To what extent is my digital appearance "inbound ready"? How does my competitor operate on all channels and where does my potential for differentiation lie?
How do I define my challenges, goals, KPIs? How do I carry out a target calculation in order to set targets in marketing & sales?
Which components belong to a differentiating brand positioning? How do I achieve results efficiently with my team?
How is success measured in marketing & sales? What are the most important KPIs? How do I set goals and how do I monitor them?
How can I define my Buyer Persona, Buyer’s Stages and Buyer’s Journey?
How can I create a differentiating visual identity and verbal identity? How do I define brand values and archetypes?
How do I create my customer code and how does the roll-out work? How do I measure Customer Success? How do I receive feedback?
How do I generate leads in my industry and what is my strategy for this? What are my best leads? How are leads defined?
How do I create a campaign plan? Which campaigns are suitable for which goals? Are my content pieces and topics relevant? Which markets and topics should I cover?
What are my touchpoints along the Buyers Journey? What can I automate in sales and marketing?
How do I need to customise my website to make it inbound ready? How do I map Buyer’s Stages? How do I test the usability and how do I set up agile processes for website maintenance?
Which conversion do I need in which Buyer’s Stage? What types of conversions are available and how can I produce them quickly and efficiently?
What tools and platforms for digital marketing and sales are available? Which pros and cons should be considered? How do I come to a decision?
How do I plan a campaign? What do I need for a campaign and how do I control the implementation with my entire team?
What possibilities exist in digital sales to proactively generate leads and customers and which ones suit me?
How do I design my reporting dashboards correctly and how can I set them up efficiently?
Which tasks are to be done in marketing & presales? What resources do I need? How do I plan resources? How do I create my marketing budget?
How do I ensure the quality of my digital activities? What is an ideal process for continuous learning and optimisation?
How do I build up efficient, agile marketing? Which techniques and tools have proven themselves?
How do I concretely proceed to introduce Inbound in my company? How do I recognize the most important milestones? What are the most important KPIs and how do I measure them?
The Inbound Growth Academy is much more than just a seminar. Instead of speakers, we offer you a vibrant platform for dynamic learning.
We actively involve all participants and work hands-on to convey knowledge quickly and effectively.
We always keep an eye on your real challenges and daily tasks.
If you share these 5 basic attitudes with us, the Inbound Academy will bring real added value to your company - and to you personally.
We want you to be able to create real-world tangible results and grow your startup. And we promise you that you will achieve that - but it requires active commitment from your part as well. To ensure a good fit we qualify each startup first before admitting them to the program. If you're ready to accelerate then apply now.
In 5 one-day work sessions we work on your inbound growth strategy, in a small circle with a maximum of 8 participants in the BEE.Hive at the Mühle Tiefenbrunnen, Zurich. The result: Each participant has his or her own personal gameplan on hand and can immediately start implementing the marketing and sales campaigns.
After receiving your application, we will put together the Academy Team. You will receive the exact Academy dates, all learning content and a preparation sheet. Above all, it is about defining your expectations, challenges and goals.
In 5 one-day work sessions we go through all learning content. Each topic is presented and explained using a real case. Then we immediately start the implementation and adaptation to your own case, always with a BEE coach at your side.
More complex topics require a little more time to work them out for your case and gather all the information from your company. After each work session you will receive your homework - template created to work efficiently. Our BEE coaches will help you in 1:1 sessions.
After the 5 work sessions and implementation of your homework, all components for your digital marketing & sales strategy are complete - summarised in your personal gameplan. All tasks, activities, campaigns, as well as analyses, are recorded and result controls are defined, in some cases already set up during the Academy. You will receive a certificate for active participation in the Academy.
Now it is time for implementation. Our goal: fast results! You are now an inbound expert and can implement a large part yourself. Good luck!
At BEE Inbound we work daily on campaigns for our customers. You can rely on the BEE.Campaign Services. Do you need help with success control? We are also happy to help you with the BEE.Performance Service.
After scaling up our acquisition efforts our sales teams were faced with a lot of inbound leads but were missing a focus and clear prioritisation to work efficiently. With the help and direction from BEE we successfully implemented a data driven lead scoring system customised to our needs. Our sales teams now know exactly which leads to touch and we realised stunning efficiency wins and conversion rate improvement.
Head of Growth bei Beekeeper.io
I work a lot with innovative startups and unfortunately, the European state of marketing & sales is often behind the most innovative players in the market. With BEE Inbound it's different in many ways. These guys know the newest possibilities to generate more qualified leads and increase the efficiency of the marketing funnel. They do that not only by leveraging their vast knowledge and the newest tools but also by aligning marketing and sales together and drive decision making based on data in an agile fashion. For scale-ups but also for enterprise level companies, BEE Inbound is my digital marketing partner of choice if it comes to Hubspot automation and innovative marketing tactics.
Founder & CEO bei SalesPlaybook
We wanted to set up our HubSpot application professionally in order to make maximize the utility of our CRM. BEE offered us exactly the services necessary to achieve this goal quickly and effectively in a lean fashion. BEE is a sympathetic sparring partner at eye level, who focuses on the essentials from conception to implementation. If you are really determined to scale your Marketing & Sales with HubSpot, BEE is the right partner for you.
Co-Founder & Growth bei GETKICKBOX powered by Swisscom
Do you want a fast, efficient and winning digital partner? Go to Bee and enable your Brand to stand-up in the cluttered social media environment
Brand Manager bei Häagen-Dazs
BEE Inbound not only helped us to strengthen our online presence exceptionally and consequently drive sales but also supported us in many marketing related questions as a very reliable and innovative sparring partner. I can highly recommend Ben Klein and his team!
CEO bei Ortho-Walker AG
We where looking for a hubspot agency with a hands-on mentality and definetly found it with bee. Martin is very experienced and helped us set up everything in a record-time. Will will continue to work with them for the future development and are looking forward to!
The experience with BEE-Inbound over the last two years has been very inspiring. The team is not only providing great support and consultancy, it also further develops their services constantly to be up to date with latest trends.
bei Hombrechtikon Systems Engineering AG
Ben Klein and his team were well prepared, very structured and had a detailed look at our market and our company. In the workshops we used modern tools, picked up the individual participants and clearly presented our own points of view.The cooperation was extremely collegial, open and efficient. My workload was essentially limited to the workshops and a few meetings between the workshops. Ben Klein knows what he is talking about, he is not a PowerPoint consultant. The developed gameplan became a central instrument of our marketing, thank you Ben!
CEO bei FROX communication
BEE INBOUND's approach was very structured and well organised. We received very good templates and therefore had an excellent basis for the text. We were supported by the employees who had a lot of professional competence and creativity. We experienced the cooperation as professional, transparent and constructive. The final result exceeded our expectations, especially with regard to the modernity of the design and the dynamics incorporated by the team.
CEO bei PWZ AG
Apply now and I will contact you within 48 hours. Together we will talk about your expectations and challenges. You will learn more about the content and costs of the Inbound Growth Academy - while you tell me more about your priorities. We will only start the process if you think we are a good fit for you - it's your decision.
Everything in with him! Because Lanny is extremely enthusiastic and the lived contrast: He likes reading and gym. Techno and classical music. The psychology of oneself and social dynamics. Seemingly separate worlds merge into a single cosmos of being. Good way!