Learn how to scale your B2B Startup in 10 weeks

Who is the Inbound Growth Academy for?

You are likely currently faced with the challenge of positioning your start-up and grow it to the next phase. Depending on your position the marketing accelerator provides you with different benefits.

Founder

As the founder of your start-up, you're struggling with getting 100 different things done simultaneously. Fundraising, product development, admin, hiring & much more. Marketing is just one part of it. And your resources need to be focused. Thus, doing the marketing yourself might be not an option. Hiring a senior person is expensive. A junior might not be experienced enough to deliver results yet. That's why the marketing accelerator provides a clear framework and coaching to ensure high-quality results at affordable costs.

Head of Marketing

As the head of marketing in your startup, you want to ensure your strategy and your tactics are effective and help to grow the company. But you don't have time to do everything yourself and your team is not as experienced as you are. They need to be brought up to speed, fast. The accelerator cut's the ramp-up time for your junior marketers in half.

Junior Growth Marketer

You're passioned about the mission of your startup and already have some marketing experience but are no expert - yet. What you need is a coach by your side that guides you through step of the process of a successful marketing campaign and that helps you become better. Every single day.

What can you achieve in 6 months?

8.3%

Conversion Rate

126%

More visibility

62%

More Leads

103%

More Traffic

We help to solve your challenges in Digital Branding, Digital Marketing & Sales

We have compiled all topics from a large number of real projects. Our "lessons learned" have been incorporated here - the content is 100% practice-proven. Templates are available for each module that allow you to apply what you have learned directly to your challenges.

Brand & Branding Analysis

Is my brand unique enough, both visually and textually? Where are the differences and where is my potential?

Market & Competitor Analysis

Do I differentiate myself from my competitors? Analysis of market size, market dynamics, range of services, key trends and potential risks. Where does my potential lie?

SEO & Organic Ranking Analysis

How do I analyse my digital potential in terms of findability, relevance and authority? How do I recognise blind spots and how do I uncover my potential?

Digital & Content Inventory Analysis

How do I perform a content inventory and how do I classify my content? How do I analyse trend topics and how do I relate them to my brand or person?

Inbound Readiness Analysis

To what extent is my digital appearance "inbound ready"? How does my competitor operate on all channels and where does my potential for differentiation lie?

Target Definition

How do I define my challenges, goals, KPIs? How do I carry out a target calculation in order to set targets in marketing & sales?

Brand Positioning

Which components belong to a differentiating brand positioning? How do I achieve results efficiently with my team?

Performance Measurement

How is success measured in marketing & sales? What are the most important KPIs? How do I set goals and how do I monitor them?

Buyer Personas, Stages, Journey

How can I define my Buyer Persona, Buyer’s Stages and Buyer’s Journey?

Digital Branding

How can I create a differentiating visual identity and verbal identity? How do I define brand values and archetypes?

Customer Success

How do I create my customer code and how does the roll-out work? How do I measure Customer Success? How do I receive feedback?

Lead Generation

How do I generate leads in my industry and what is my strategy for this? What are my best leads? How are leads defined?

Campaign Plan

How do I create a campaign plan? Which campaigns are suitable for which goals? Are my content pieces and topics relevant? Which markets and topics should I cover?

Marketing & Sales Automation

What are my touchpoints along the Buyers Journey? What can I automate in sales and marketing?

Website Design & Structure

How do I need to customise my website to make it inbound ready? How do I map Buyer’s Stages? How do I test the usability and how do I set up agile processes for website maintenance?

Conversion Production

Which conversion do I need in which Buyer’s Stage? What types of conversions are available and how can I produce them quickly and efficiently?

Tools

What tools and platforms for digital marketing and sales are available? Which pros and cons should be considered? How do I come to a decision?

Campaigns & Content Production

How do I plan a campaign? What do I need for a campaign and how do I control the implementation with my entire team?

Inbound Sales

What possibilities exist in digital sales to proactively generate leads and customers and which ones suit me?

Building Dashboards

How do I design my reporting dashboards correctly and how can I set them up efficiently?

Resource Planning & Budgeting

Which tasks are to be done in marketing & presales? What resources do I need? How do I plan resources? How do I create my marketing budget?

Learn & Optimise

How do I ensure the quality of my digital activities? What is an ideal process for continuous learning and optimisation?

Agile Campaign Planning

How do I build up efficient, agile marketing? Which techniques and tools have proven themselves?

Roadmap "Going Inbound"

How do I concretely proceed to introduce Inbound in my company? How do I recognize the most important milestones? What are the most important KPIs and how do I measure them?

Are we a good fit?

The Inbound Growth Academy is much more than just a seminar. Instead of speakers, we offer you a vibrant platform for dynamic learning.

We actively involve all participants and work hands-on to convey knowledge quickly and effectively.

We always keep an eye on your real challenges and daily tasks.

If you share these 5 basic attitudes with us, the Inbound Academy will bring real added value to your company - and to you personally.

The will to make a difference
The ambition to be a leader
The willingness to invest time
Action-oriented mindset ?
The openness to break new ground

Your Coaches: Concentrated Inbound Competence

The topics, best practices mediated by our best inbound growth experts from many inbound projects. This is first-hand practical knowledge.

LANNY HEIZ

Consultant | Head of Sales

MORE ABOUT LANNY

MANUELA KRAPF

Inbound Consultant

MORE ABOUT MANUELA

BEN KLEIN

CEO

MORE ABOUT BEN

Step 1: Preparation

After receiving your application, we will put together the Academy Team. You will receive the exact Academy dates, all learning content and a preparation sheet. Above all, it is about defining your expectations, challenges and goals.

Step 2: Worksessions

In 5 one-day work sessions we go through all learning content. Each topic is presented and explained using a real case. Then we immediately start the implementation and adaptation to your own case, always with a BEE coach at your side.

Step 3: Homework & Coaching

More complex topics require a little more time to work them out for your case and gather all the information from your company. After each work session you will receive your homework - template created to work efficiently. Our BEE coaches will help you in 1:1 sessions.

Step 4: Finalisation of Gameplan & Certification

After the 5 work sessions and implementation of your homework, all components for your digital marketing & sales strategy are complete - summarised in your personal gameplan. All tasks, activities, campaigns, as well as analyses, are recorded and result controls are defined, in some cases already set up during the Academy. You will receive a certificate for active participation in the Academy.

Step 5: Implement Strategy & Campaigns

Now it is time for implementation. Our goal: fast results! You are now an inbound expert and can implement a large part yourself. Good luck!

At BEE Inbound we work daily on campaigns for our customers. You can rely on the BEE.Campaign Services. Do you need help with success control? We are also happy to help you with the BEE.Performance Service.

BEE makes you happy

BEE INBOUND clears the way: more visibility, more success, more growth. Often we start by clearly identifying the potential and positioning of our customers and by identifying where they stand - and where they want to go. In this way, we actively support them.

We wanted to set up our HubSpot application professionally in order to make maximize the utility of our CRM. BEE offered us exactly the services necessary to achieve this goal quickly and effectively in a lean fashion. BEE is a sympathetic sparring partner at eye level, who focuses on the essentials from conception to implementation. If you are really determined to scale your Marketing & Sales with HubSpot, BEE is the right partner for you.

Ralph Hartmeier

Co-Founder & Growth bei GETKICKBOX powered by Swisscom

Do you want a fast, efficient and winning digital partner? Go to Bee and enable your Brand to stand-up in the cluttered social media environment

Andrea Pigatti

Brand Manager bei Häagen-Dazs

BEE Inbound not only helped us to strengthen our online presence exceptionally and consequently drive sales but also supported us in many marketing related questions as a very reliable and innovative sparring partner. I can highly recommend Ben Klein and his team!

Michael Eggimann

CEO bei Ortho-Walker AG

We where looking for a hubspot agency with a hands-on mentality and definetly found it with bee. Martin is very experienced and helped us set up everything in a record-time. Will will continue to work with them for the future development and are looking forward to!

Giles Magnin

bei esurance.ch

The experience with BEE-Inbound over the last two years has been very inspiring. The team is not only providing great support and consultancy, it also further develops their services constantly to be up to date with latest trends.

Patrick Widler

bei Hombrechtikon Systems Engineering AG

Ben Klein and his team were well prepared, very structured and had a detailed look at our market and our company. In the workshops we used modern tools, picked up the individual participants and clearly presented our own points of view.The cooperation was extremely collegial, open and efficient. My workload was essentially limited to the workshops and a few meetings between the workshops. Ben Klein knows what he is talking about, he is not a PowerPoint consultant. The developed gameplan became a central instrument of our marketing, thank you Ben!

Jürg Achermann

CEO bei FROX communication

BEE INBOUND's approach was very structured and well organised. We received very good templates and therefore had an excellent basis for the text. We were supported by the employees who had a lot of professional competence and creativity. We experienced the cooperation as professional, transparent and constructive. The final result exceeded our expectations, especially with regard to the modernity of the design and the dynamics incorporated by the team.

Roberto Pertoldi

CEO bei PWZ AG

How to become an Inbound Expert

Apply now and I will contact you within 48 hours. Together we will talk about your expectations and challenges. You will learn more about the content and costs of the Inbound Growth Academy - while you tell me more about your priorities. We will only start the process if you think we are a good fit for you - it's your decision.

APPLY NOW

LANNY HEIZ

Inbound Specialist | Head of Learning

Everything in with him! Because Lanny is extremely enthusiastic and the lived contrast: He likes reading and gym. Techno and classical music. The psychology of oneself and social dynamics. Seemingly separate worlds merge into a single cosmos of being. Good way!

Marketing accelerator for B2B startups

Who is the Inbound Growth Academy for? You are likely currently faced with the challenge of positioning your start-up and grow it to the next phase. Depending on your position the marketing accelerator provides you with different benefits.

Founder

Head of Marketing

Junior Growth Marketer

What can you achieve in 6 months?

8.3%

126%

62%

103%

We help to solve your challenges in Digital Branding, Digital Marketing & Sales

Brand & Branding Analysis

Market & Competitor Analysis

SEO & Organic Ranking Analysis

Digital & Content Inventory Analysis

Inbound Readiness Analysis

Target Definition

Brand Positioning

Performance Measurement

Buyer Personas, Stages, Journey

Digital Branding

Customer Success

Lead Generation

Campaign Plan

Marketing & Sales Automation

Website Design & Structure

Conversion Production

Tools

Campaigns & Content Production

Inbound Sales

Building Dashboards

Resource Planning & Budgeting

Learn & Optimise

Agile Campaign Planning

Roadmap "Going Inbound"

Are we a good fit?

Your Coaches: Concentrated Inbound Competence

LANNY HEIZ

MANUELA KRAPF

BEN KLEIN

Ready to accelerate your growth?

This is how the Inbound Growth Academy is structured

Step 1: Preparation

Step 2: Worksessions

Step 3: Homework & Coaching

Step 4: Finalisation of Gameplan & Certification

Step 5: Implement Strategy & Campaigns

BEE makes you happy

Ralph Hartmeier

Andrea Pigatti

Michael Eggimann

Giles Magnin

Patrick Widler

Jürg Achermann

Roberto Pertoldi

How to become an Inbound Expert

LANNY HEIZ

Inbound Specialist | Head of Learning

BEE INBOUND

Who is the Inbound Growth Academy for?

You are likely currently faced with the challenge of positioning your start-up and grow it to the next phase. Depending on your position the marketing accelerator provides you with different benefits.